Crm Manager

Digital People London; South Nutfield; On-site; GBP 55,000 - 85,000; Full time

Job summary

Digital People London in the United Kingdom is seeking a CRM Lead to drive the rollout of a new Salesforce-based CRM strategy. You will partner with our internal development team to deliver Marketing Cloud and Pardot initiatives.

You’ll lead automated flows, optimize campaigns through A/B testing and measurement, manage budgets, and present performance data to the SMT while shaping future strategy. You will also recruit and manage an internal team and oversee external design/HTML partners.

Qualifications

• Experience creating automated flows and optimizing campaigns through continual A/B testing and measurement.
• Budget management and presenting performance data to SMT; helping to formulate strategy.
• Recruiting and managing an internal team and coordinating external design/HTML partners.

Responsibilities

• Lead CRM rollout and integration across platforms (Marketing Cloud, Pardot).
• Collaborate with internal development team to implement CRM strategy and ensure alignment with business plans.

Job description

Following the deployment of Salesforce last year, we’re ready to implement a new CRM strategy. You’ll be responsible for working with our internal development team to help roll-out a new CRM platform that facilitates our plans (Marketing Cloud, Pardot).

You’ll be experienced creating automated flows and optimising campaign performance through continual A/B testing and measurement. You’ll be adept at managing budgets as well as being confident in presenting performance data to our SMT and helping to formulate new strategy.

You’ll be responsible for managing external design and HTML developer partners. You’ll also be expected to recruit and manage an internal team that will keep pace with the growing needs of the business.