CRM Manager

RVU Co UK; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Join an innovative company dedicated to transforming how consumers manage their household services. As a CRM Manager, you'll play a pivotal role in enhancing customer engagement through data-driven strategies and creative communications. Collaborating closely with product teams, you'll shape the future of user engagement, ensuring our CRM capabilities are top-notch. With a hybrid working model and a supportive environment, this position offers a unique opportunity to make a significant impact while enjoying a range of benefits designed to enhance your work-life balance and professional growth.

Benefits

10% discretionary yearly bonus

Hybrid working approach

Employer matching pension contributions

£300 Work from Home budget

Excellent parental leave policy

25 days holiday (increasing to 30)

Private medical cover

Employee discounts programme

Healthy learning and training budget

Free in-office gym access

Qualifications

• Experience in delivering multi-channel CRM strategies.
• Strong analytical skills to drive campaign effectiveness.

Responsibilities

• Build and implement retention programs across customer touch points.
• Lead CRM development for Utrack product team.

Skills

CRM Strategy

Data Analysis

Customer Engagement

Segmentation

Campaign Management

Education

Bachelor's Degree in Marketing or related field

Tools

Braze

HighTouch

Job description

CRM Manager

Department: Marketing

Employment Type: Full Time

Location: London

Description

Hybrid: 2 days per week in our London Bridge office

At Uswitch, our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you.

We’re looking for a marketing professional to help ensure our CRM is best-in-class. With experience of customer-centric, data-led strategy, you will champion the continuous improvement of our CRM capability across channels, including mobile and web applications. You’ll be commercially and analytically minded, and enjoy capturing the hearts and minds of our customers through creative, engaging communications that drive loyalty and long-term value.

Although the role sits within our CRM team, you’ll also play a key role in the Utrack Product team - a fast-growing service, spanning both our App and Account experiences, helping UK consumers track and manage their home-based spending. As the first dedicated CRM hire for Utrack, you’ll have the opportunity to shape how we engage with our users, influence product development, and lay the foundations for CRM success as the service scales.

What you'll be doing

• Being hands on with our tools, building and implementing acquisition, in-life and retention programmes across multiple customer touch points to deliver value for customers and the business
• Acting as the CRM voice in our Utrack team, leading the development and implementation of a CRM experience that is a true extension of the Product, driving first time and repeat users
• Setting and measuring KPIs, and using them to drive positive results and behaviours. You’ll work closely with our Analysts to ensure we're able to track and report on the metrics that matter
• Testing and optimisation; consistently looking for opportunities to test and learn. Applying actionable insights from individual tests to scalable campaign/programme strategy, driving incremental campaign effectiveness improvements
• Championing the continuous improvement of CRM, through application of our tools and data

What we're looking for

• Owning and delivering multi-channel customer contact/CRM strategies, ideally involving mobile app, push, and email.
• Using Customer Engagement Platform (Braze) and Customer Data Platform (HighTouch), to create, send and report on multi-channel customer communications
• Using data and technology to deliver relevant, targeted and personalised experiences for customers across CRM and digital marketing
• Management and use of customer segmentation for CRM and digital marketing activity
• Working with customer and performance data, and using that data to understand and communicate key performance drivers, size opportunities, support decision-making and inform strategy

Our commitment to you:
At RVU, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

What we offer

We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
• Employer matching pension contributions up to 7.5%
• A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
• Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
• Private medical cover, critical illness cover, dental plans and employee assistance programme
• Employee discounts programme
• A healthy learning and training budget
• Electric vehicle and cycle to work schemes
• Free in-office gym, accessible 7 days a week
• Free breakfast in the office daily
• You’ll be equipped with great technology (choice of Mac or Windows)
• Free access to the Calm and Peppy app for physical and mental health
• Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected

*As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes. This records and transcribes interviews so the interviewer can fully focus on your conversation, rather than writing. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.