CRM Manager

London; London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading leisure entertainment brand in the UK seeks a CRM Manager to elevate guest connections. You will own the CRM strategy, develop lifecycle marketing programs, and collaborate with various teams to enhance customer experience. This exciting role offers a competitive salary and a chance to shape the CRM function from day one.

Benefits

Private health insurance

Friends and family discounts

Cycle2Work scheme

Electric car scheme

Team wellbeing app access

Qualifications

• Solid experience in CRM or lifecycle marketing.
• Confident leading projects across segmentation and automation.
• Comfortable crafting strategy and analyzing data.

Responsibilities

• Own the end-to-end CRM strategy across all guest touchpoints.
• Design and continuously refine automated marketing journeys.
• Collaborate with teams to deliver high-impact campaigns.

Skills

CRM or lifecycle marketing

Project leadership

Data analysis

Segmentation

Automation

Education

Experience in a fast-paced consumer brand

Tools

CRM tools (e.g., Klaviyo, Dotdigital)

Job description

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We’re Lane7 – Europe’s boldest and most addictive
leisure entertainment brand. With venues across the UK, Ireland and Germany
(and more opening soon), we’ve redefined nights out by combining bowling,
arcade games, karaoke, crazy golf, cocktails, and good vibes under one
seriously epic roof. Now we’re looking for a brilliant CRM Manager to help us
elevate the way we connect with our guests — before, during and long after
their visit.

The Role

We’re strengthening our CRM capability and looking for
a London-based CRM Manager to take the lead — from enhancing our tech stack and
optimising performance to shaping standout lifecycle campaigns. This is a
unique opportunity to build and lead a high-impact function that drives
loyalty, engagement and long-term brand love.

What You’ll Do

●
Own the end-to-end CRM strategy across all guest
touchpoints

●
Develop and implement a full-funnel lifecycle marketing
programme

●
Design and continuously refine automated journeys –
from welcome flows to win-back campaigns

●
Collaborate with our marketing, digital, operations and
venue teams to deliver personalised, high-impact campaigns

●
Lead segmentation efforts to ensure the right messages
hit the right people at the right time

●
Track performance, report on key KPIs, and constantly
test, learn and optimise

About You

●
You’ve got solid experience in CRM or lifecycle
marketing, ideally in a fast-paced consumer brand

●
You’re confident leading projects across segmentation,
automation, testing and performance analysis

●
You’re just as comfortable crafting strategy as you are
digging into data

●
You’ve worked with modern CRM tools (think Stampede,
Klaviyo, Dotdigital, Airship, Bloomreach... or similar)

●
You’re proactive, organised and creative, with a real
passion for improving customer experience

●
You’re London-based or able to spend regular time with
the team at our venues and HQ

Bonus Points For:

●
Experience in hospitality or multi-site brands

●
Loyalty programme experience

What You’ll Get

●
A pivotal role in one of the UK’s most exciting
hospitality brands

●
The chance to shape and lead our CRM function from day
one

●
A fast-moving, collaborative environment

●
Competitive salary and benefits

●
Plus: free bowling (and hopefully bragging rights)

Working
Arrangement

• Hybrid working (1-2 days per week) in our
  London office, with the rest of the week either WFH or in venue
• Travel to our Lane7 sites as required for the
  role with flexibility around working hours required
• Some hotel overnight stays as required to meet
  needs of the business
• You’ll work in a close-knit team in this broad
  and varied role

What
We’ll Offer

• Up to £45’000
  salary per annum
• Private Health insurance
  & benefits through Vitality
• Friends and family discounts
  across the Lane7 Group
• Cycle2Work
  scheme partnered with Halfords
• Octopus
  Electric Car Scheme
• Access to our team wellbeing app – to support in promoting mental
  health awareness and wellbeing in our teams.

Sound like you?
We’d love to hear from you. Apply now with your CV and a short note about what makes