CRM Manager

Artisan People Group; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A luxury beauty brand in London is seeking a CRM Manager to lead their customer relationship strategy. This mid-senior level position involves developing multi-channel communications, personalizing customer journeys, and collaborating across teams to drive customer loyalty and revenue growth.

Qualifications

• Experience in CRM leadership roles, particularly in DTC environments.
• Strong expertise in data analysis tools and managing CRM platforms.
• Proven track record of successful campaign management.

Responsibilities

• Lead CRM strategy and cross-channel communications.
• Manage lifecycle communications via Email and SMS.
• Enhance loyalty programs and deliver engaging campaigns.

Skills

Data analysis

Customer-centric innovation

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Yotpo

Shopify

Google Analytics

Job description

This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A luxury beauty brand is on the hunt for a CRM Manager to be based in London.

As CRM Manager, you’ll play a pivotal role within the Ecommerce team, leading the strategy and execution of multi-channel customer communications. You’ll work cross-functionally with key departments and external partners, using data and insights to deliver impactful, personalised messaging that builds loyalty and drives revenue.

Key responsibilities:

• Lead and evolve the CRM strategy and channel roadmap to drive retention and growth
• Manage and optimise lifecycle communications across Email and SMS (Klaviyo, Yotpo)
• Deliver campaigns aligned with the marketing calendar, brand strategy, and customer journey
• Own customer segmentation and personalisation efforts for targeted communications
• Launch and enhance a loyalty programme (Loyalty Lion), managing cross-functional alignment
• Partner with our CRM agency to deliver high-performing lifecycle journeys (acquisition, onboarding, win-back, upsell)
• Monitor campaign performance and customer behaviour to refine CRM tactics
• Maintain and grow relationships with CRM tech platforms, ensuring best-in-class implementation
• Support subscription and review generation projects alongside Web Merchandising
• Represent the CRM function in meetings and strategic planning
• Liaise with Customer Service partners to improve communication and service quality
• Stay ahead of CRM trends, tools, and innovation

To shine in this role, you’ll have:

• Solid experience in a CRM leadership role, ideally within a DTC environment
• Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion (or similar platforms)
• Strong data analysis skills using Google Analytics, Excel, and CRM-specific metrics
• Expertise in campaign management, email journey mapping, and dynamic content
• A commercial, results-driven mindset with a love for customer-centric innovation
• Excellent organisational and project management skills
• Proactive communication style and the ability to operate independently in a fast-paced team

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Luxury Goods and Jewelry

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