CRM Manager

Salt; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading eCommerce business in London seeks a CRM Manager to enhance its customer lifecycle and marketing campaigns. As the first CRM hire, you will oversee strategy, execution, and team building, ensuring impactful interactions across all customer touchpoints.

Qualifications

• 3+ years in a CRM/Email Marketing role, ideally within fashion, retail or eCommerce.
• Previous experience running end to end email marketing campaigns.
• Experience using multiple ESPs.

Responsibilities

• Oversee and improve customer journeys with engaging interactions.
• Develop, design and execute weekly email marketing campaigns.
• Implement and manage automated email campaigns across brands.

Skills

CRM strategy

Email marketing

Customer journey management

A/B testing

Segmentation

Job description

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A leading eCommerce business with 4 leading brands are looking for a CRM Manager to join their growing Marketing function. This is the first CRM/ Email hire which is really exciting for the business as they continue with their digital and CRM plans.

You will have a lot of ownership on the CRM strategy and customer lifecycle journeys and will need to be hands on with execution of campaigns for the first 6 months. The plan is for this role to hire an exec in 6 months and build the team out further.

Responsibilities

• Oversee and improve the customer journeys, ensuring engaging and impactful interactions at each touchpoint
• Develop, design and execute weekly email marketing campaigns with a view of driving engagement
• Implement and manage multiple automated email campaigns across the brands and to different customer segments
• Lead the project on implementing a new ESP for the business
• Work with the broader Marketing team (Social, Content, eCom) to produce the best possible persoanlised campaigns as possible
• Work on broader CRM projects such as implementing new campaigns across SMS etc

Experience

• 3+ years in a CRM/ Email Marketing role, ideally within fashion, retail or eCommerce
• Previous experience running end to end email marketing campaigns
• Experience using multiple ESPs
• Experience executing multi-channel CRM campaigns
• Experience with A/B testing and segmentation