CRM Manager

Stopgap - Marketing, Digital & Creative Recruitment; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join one of the UK's leading live entertainment companies as a CRM Manager, where you'll craft and deliver a transformative CRM strategy. This role combines strategic planning and hands-on execution to optimize user engagement, leveraging a substantial database while reporting on campaign performance for best-in-class personalization.

Qualifications

• Strong background in consumer CRM.
• Experience of designing and delivering a CRM strategy.
• Good knowledge of HTML.

Responsibilities

• Design and deliver a new CRM strategy.
• Manage day-to-day campaigns.
• Segment the database for effective CRM campaigns.

Skills

CRM proficiency

Data analysis

Stakeholder management

Database segmentation

HTML knowledge

Tools

Dot Digital

Job description

Join to apply for the CRM Manager role at Stopgap - Marketing, Digital & Creative Recruitment

Join to apply for the CRM Manager role at Stopgap - Marketing, Digital & Creative Recruitment

We're looking for an experienced consumer CRM expert to design and deliver a whole new CRM strategy for our client. You'll need to be highly proficient in CRM (emails, SMS, MMS), have strong technical skills (eg Dot Digital) and a good working knowledge of HTML. And a love of data is a must! This is a big and challenging role but also an amazing opportunity to really make your mark and grow your career.

The Company

Our client is one of the UK's leading live entertainment companies.

THE ROLE

Reporting to the Director of Marketing, this is a newly created role that will be responsible for transforming how our client runs its CRM activity. This role is both strategic and hands on: you'll be leading the CRM strategy as well as running day-to-day campaigns.

A big part of this role will be about changing how our client uses its database (currently 1m people) so they can deliver best-in-class, fully personalised CRM campaigns. This will involve devising innovative ways of segmenting the database, managing the CRM calendar to optimise engagement and reporting on performance.

YOU

We'd Love To Hear From You If You Are/have

• a strong background in pure CRM (rather than a generalist who's done some CRM)
• proven experience of designing and delivering a CRM strategy
• very strong data and insights experience - using data to inform strategy and deliver highly effective CRM campaigns
• experience managing large databases including segmentation and personas
• good working knowledge of HTML (but not necessarily an expert)
• strong experience of platforms such as Dot Digital
• a creative mindset and the ability to challenge the status quo (in a good way!)
• excellent stakeholder management skills - you'll be the subject expert on CRM so will be the key point of contact for various colleagues and partners at all levels
• a background in consumer CRM eg live entertainments, leisure, hotels, large retail, sport etc
  
  

You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

Marketing, Digital and Creative Recruitment

Stopgap - Talent With A Spark

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Staffing and Recruiting

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