CRM Manager

Consumer Additions and Consumer Exec; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

An exciting high-growth DTC brand is looking for an experienced CRM Manager to lead their customer relationship management strategy. The ideal candidate will be responsible for managing communications throughout the customer lifecycle, leveraging data insights, and collaborating with various teams to enhance customer engagement and conversion rates.

Qualifications

• Proven experience in a CRM management role, preferably in e-commerce.
• Strong understanding of CRM platforms.
• Knowledge of GDPR and data privacy regulations.

Responsibilities

• Develop and execute a CRM strategy aligned with business objectives.
• Own customer lifecycle communications across various channels.
• Collaborate with teams to support wider business goals.

Skills

Analytical mindset

Project management

Creative thinking

Problem-solving

Education

Experience in CRM management

Tools

Salesforce

HubSpot

Braze

Job description

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Consumer Additions and Consumer Exec provided pay range

This range is provided by Consumer Additions and Consumer Exec. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Consumer Additions and Consumer Exec

Consumer Additions are partnered with an exciting high-growth DTC brand seeking an experienced, commercially minded CRM Manager to lead and develop the customer relationship management strategy.

You will play a pivotal role in managing customer communications across the entire lifecycle—from acquisition and engagement to conversion and retention.

Key Responsibilities

• Develop and execute a comprehensive CRM strategy aligned with business objectives.
• Own the end-to-end customer lifecycle communications, including email, SMS, push notifications, and other direct channels.
• Create and manage automated customer journeys to enhance engagement, conversion, and retention.
• Analyse CRM performance metrics (open rates, click-through, conversion, churn, etc.) and provide actionable insights.
• Collaborate closely with Marketing, Sales, Product, and Customer Experience teams to ensure CRM campaigns support wider business goals.
• Oversee CRM platform management and ensure data integrity, segmentation, and compliance with GDPR and privacy regulations.
• Continuously test, learn, and optimise campaigns for maximum impact.
• Stay up to date with CRM best practices, trends, and technologies.

Skills & Experience Required

• Proven experience in a CRM management role, preferably within e-commerce or customer-focused industries.
• Strong understanding of CRM platforms (e.g., Salesforce, HubSpot, Braze, or similar).
• Analytical mindset with the ability to interpret data and translate insights into effective campaigns.
• Excellent project management and stakeholder communication skills.
• Knowledge of GDPR and data privacy regulations.
• Creative thinking and problem-solving abilities to enhance customer experience and engagement.
• Self-starter attitude with the ability to manage multiple projects simultaneously.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Sales

• Industries

  Retail, Real Estate, and Advertising Services

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