Senior CRM Manager - Maternity Cover

Blu Digital; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company seeks a Senior CRM Manager for maternity cover in London, responsible for increasing customer retention and loyalty through a comprehensive CRM strategy. This role requires strong leadership in designing automated communication channels and effective use of customer engagement tools such as Klaviyo.

Qualifications

• Experience with Klaviyo or any Email Service Provider (ESP) is highly desirable.
• Proven track record in designing and implementing CRM strategies.
• Capability to drive customer loyalty and sales through diverse channels.

Responsibilities

• Define, develop, and execute the CRM strategy to increase conversion and retention.
• Oversee the customer database and design automated communications.
• Lead customer communications through the CRM platform.

Skills

Klaviyo

Customer Retention

Email Marketing

SMS Marketing

Job description

Social network you want to login/join with:

Senior CRM Manager - Maternity Cover, London

Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

af82a4d60c9a

Job Views:

38

Posted:

22.06.2025

Expiry Date:

06.08.2025

Job Description:

Senior CRM Manager - Maternity Cover
London

A fantastic opportunity has arisen for a Senior CRM Manager to join an exciting brand based two days per week in Brighton. You will define the CRM strategy and increase overall conversion, focusing on re-engagement, customer retention, and loyalty across all channels including email, direct mail, and SMS. You will be responsible for designing a multi-segmented CRM strategy, building a loyal customer database, and driving sales across all market channels. You will need to make proactive recommendations for automated and event-triggered communications. You will develop the initial CRM strategy program and oversee customer communications through CRM.

To be considered, you will ideally have Klaviyo experience; however, experience with any ESP would be considered.