Assistant CRM Manager (Maternity Cover)

DFS Furniture PLC; Doncaster; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative retail leader is seeking an enthusiastic Assistant CRM Manager to enhance customer experiences through personalized communications. In this pivotal role, you will support the CRM strategy, manage campaigns across various channels, and collaborate with cross-functional teams. If you have a passion for CRM and a knack for data-driven decision-making, this opportunity offers a dynamic environment where your contributions will shape customer journeys. Join a company that values its people and fosters an inclusive culture, providing you with the chance to grow your skills and make a meaningful impact.

Benefits

Excellent salary + benefits package

Progression and Development opportunities

High street & online discounts

Discounted Gym and Cinema memberships

Life Assurance & Company Sick Pay

Paid volunteer days

Qualifications

• Solid experience in CRM and customer communications.
• Comfortable working with data and managing projects.

Responsibilities

• Support planning and delivery of CRM strategy.
• Optimize segmentation and targeting with data insights.

Skills

CRM Management

Data Analysis

Customer Communication

Project Management

Stakeholder Management

Education

Bachelor's Degree

Tools

Bloomreach

ESPs/CDPs

Job description

At DFS, we're all about great people and brilliant customer experiences. Right now, we’re on the lookout for an enthusiastic and experienced Assistant CRM Manager to join our team on a 12-month maternity cover contract. This is a key role where you’ll support the planning and delivery of personalised and impactful communications to our customers and prospects, making a difference at every stage of their DFS journey.

You’ll work across a range of direct-to-customer channels including email, SMS and direct mail - developing data-driven roadmaps, delivering successful campaigns, and collaborating with teams across the business (and beyond) to bring our communications to life.

So, if you love CRM, thrive on variety, and have a passion for putting the customer first, this could be the role for you.

What you'll be doing

• Supporting the planning and delivery of our CRM strategy - driving customer lifecycle value through targeted, personalised campaigns across email, SMS and direct mail.
• Working closely with our data and insights teams to optimise segmentation and targeting.
• Helping to build and manage a test-and-learn roadmap, using results to improve performance.
• Reporting on campaign effectiveness and sharing insights with the wider business.
• Supporting and developing CRM Executives to help them grow and succeed.
• Assisting in the management and optimisation of the CRM budget to maximise return on investment.
• Contributing to cross-functional projects such as integrations and product feed updates.
• Building relationships with internal teams and external partners to ensure smooth campaign delivery.
• Reviewing and improving internal processes to drive efficiency and success.

The role is for you if...

We’re after someone with solid experience in CRM and customer communications, who’s ready to bring energy and ideas to the team. You’ll be comfortable working with data, managing projects, and collaborating across teams to make things happen.

We'd love if you had...

• Strong experience in CRM across multiple direct-to-customer channels.
• A good understanding of customer behaviour and lifecycle marketing.
• Experience working with ESPs/CDPs (Bloomreach experience is a plus).
• Comfortable managing and mentoring team members in a fast-paced environment.
• Able to influence stakeholders and build strong working relationships.
• A keen eye for detail and a strong sense of responsibility in handling customer data.
• Retail experience is desirable but not essential.

About DFS

It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.

We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.

Are you ready to make yourself at DFS?

DFS Group is proud to be an equal opportunities employer; celebrating diversity and committed to a culture of inclusion and belonging. We extend a warm welcome to everyone, embracing a variety of voices and perspectives. As we continue to work on building a workplace that is representative of the customers we serve and the communities we live and work in, we strongly encourage applications from members of minority and under-represented groups. Across the Group, we want to create an environment where everyone feels at home.

• Excellent salary + benefits package
• Progression and Development opportunities to grow your skills
• Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
• Discounted Gym and Cinema memberships to help you unwind
• Life Assurance & Company Sick Pay
• Paid days to volunteer each year

Any offer is subject to references & DBS Checks

• Salary Dependant on Experience + Benefits package
• Frequency Annual
• Contract Type Fixed Term
• Closing Date 06 June, 2025
• Job Category Office and Home Working
• Business Unit DFS Central
• Location Doncaster, United Kingdom (Incl. Northern Ireland)