CRM Manager

Lloyds Banking Group; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing initiatives & parental leave

Job summary

Lloyds Banking Group in the UK is seeking a CRM Manager to design, deliver and optimise multi-channel campaigns across email, push, in-app messaging and SMS for UK and EEA markets. You will own onboarding, activation and retention journeys, leverage data to personalise experiences and work with Growth, Product and Data teams to improve engagement.

The role offers a hybrid work pattern with office days and flexible adjustments, plus a comprehensive benefits package and a commitment to diversity

Qualifications

• Proven experience in CRM, lifecycle marketing or retention roles.
• Experience delivering multi-channel CRM campaigns (email, push, in-app, SMS).
• Knowledge of GDPR and CRM regulations in the UK/EEA.

Responsibilities

• Design, deliver and optimise CRM campaigns across channels.
• Own onboarding, activation and retention journeys; collaborate with Growth, Product and Data teams.
• Advise stakeholders on best practices in lifecycle marketing.

Skills

CRM

Lifecycle marketing

Retention marketing

Multi-channel campaigns

Email

Push notifications

In-app messaging

SMS

Data-driven

Analytics

Stakeholder management

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

LOCATION: Belfast, Birmingham, Bristol, Chester, Edinburgh, Halifax, Leeds, London, Manchester

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you'll be doing…

As a CRM Manager, you will play a critical role in designing, delivering and optimising CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets. Working closely with Growth, Product and Data teams, you will own the end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS. You'll manage onboarding, activation and retention journeys, leverage data and customer insights to deliver personalised experiences, oversee campaign execution and quality assurance, and continuously test, learn and optimise initiatives to improve customer engagement and retention. You will also act as a CRM subject matter expert, advising stakeholders on best practice and emerging trends in lifecycle and retention marketing.

Why Join us?

If you think all banks are the same, you're wrong. We're a pioneering, fast-changing business that's shaping finance as a force for good. If you're after a role where you can have an impact and do the best work of your career, you've just found it

What we're looking for?

• Proven experience in CRM, lifecycle marketing or retention marketing roles
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies
• Experience building and optimising automated customer journeys
• Data-driven approach with the ability to translate insights into actionable campaign improvements
• Experience analysing campaign performance and customer engagement metrics
• Knowledge of GDPR and CRM communication regulations across the UK and EEA
• Strong stakeholder management, communication and project management skills
• Experience working cross-functionally with Growth, Product and Data teams

And it would be great if you had any of the following...

• Experience within fintech, financial services or consumer technology organisations
• Hands-on experience with Braze
• Hands-on experience with Iterable
• Hands-on experience with Salesforce Marketing Cloud
• Experience with personalisation and dynamic content strategies
• Experience scaling CRM operations within a high-growth environment
• Knowledge of emerging trends and best practices in lifecycle and retention marketing

This is a place for you…

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting our customers, colleagues and communities. We are committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and launch a dedicated Working with Cancer initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role and have a disability, long-term health or neurodivergent condition, through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers - just let us know what you need.

We also offer a wide-ranging benefits package, which includes…

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies