CRM Manager

LGBT Great; Greater London; Hybrid; GBP 32,000 - 42,000; Part time

Job summary

We are partnered with a leading education institution in London to appoint an experienced CRM Manager to drive student recruitment and engagement campaigns.

Based in London with a hybrid pattern (3 days onsite), the contract (Inside IR35) runs up to 4 months, starting ASAP. You will lead CRM strategy using Salesforce Marketing Cloud and collaborate with marketing, recruitment and academic teams to optimise journeys and outcomes.

Qualifications

• Experience defining and evolving CRM strategies and customer journeys.
• Proven ability to manage data-driven campaigns and optimise performance.
• Hands-on Salesforce Marketing Cloud and Sales Cloud expertise.

Responsibilities

• Own CRM strategy, governance, and lifecycle communications.
• Design and deliver multi-channel campaigns using Salesforce Marketing Cloud and SMS via Twilio.
• Partner with marketing, recruitment, and academic teams to shape requirements.
• Oversee data segmentation, analysis, and campaign reporting to drive improvements.
• Implement scalable CRM operating model with increased automation.

Skills

CRM strategy

Campaign design

Data analytics

Stakeholder management

Automation

Tools

Salesforce Marketing Cloud

Sales Cloud

Twilio

Job description

We are partnered with a leading education institution looking for an experienced CRM Manager to drive their student recruitment and engagement campaigns.

Location: London / Hybrid- 3 Days onsite a week

Type: Contract (Inside IR35) – Up to 4 months

Start: ASAP

Rate: Up to 200 a day

Core Stack: Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder, Automation Studio), Sales Cloud, Twilio

Key Responsibilities

• CRM Strategy & Roadmap: Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.
• Campaign Execution: Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.
• Stakeholder & SME Engagement: Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.
• Data & Performance Analytics: Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.
• Operating Model & Automation: Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.

Essential Requirements

• Salesforce Expertise: Proven hands‑on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.
• Strategy & Journey Mapping: Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.
• Data & Insight Focus: Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.
• Stakeholder Management: Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross‑functional projects.

Desirable Skills

• Experience within the higher education sector or understanding of the student recruitment cycle.
• Postgraduate or professional marketing qualifications (such as CIM).

Note: Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.