CRM Manager

Lloyds Banking Group; Birmingham; Hybrid; GBP 49,000 - 54,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounts on shopping

30 days holiday

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group is seeking a CRM Manager to design, deliver and optimise lifecycle campaigns across multiple channels in the UK and EEA markets.

You will own onboarding, activation and retention journeys, using data to tailor experiences and continually improve engagement while partnering with Growth, Product and Data teams.

Qualifications

• Proven CRM, lifecycle marketing or retention marketing experience.
• Experience delivering multi-channel campaigns (email, push, in-app, SMS).
• Strong segmentation and retention strategy skills.
• Experience building automated customer journeys.
• Data-driven approach with actionable insights.
• Experience analyzing campaign performance.
• Knowledge of GDPR and UK/EEA CRM rules.
• Strong stakeholder and project management skills.
• Experience collaborating with Growth, Product and Data teams.

Responsibilities

• Design, deliver and optimise CRM campaigns to drive engagement and retention.
• Own end-to-end multi-channel lifecycle campaigns across email, push, in-app and SMS.
• Manage onboarding, activation and retention journeys.
• Leverage data to deliver personalised experiences.
• Oversee campaign execution and QA, continuously test and optimise.
• Advise stakeholders on best practice and trends in lifecycle marketing.

Skills

CRM

Lifecycle marketing

Retention marketing

Campaign management

Multichannel marketing

Data-driven

GDPR knowledge

Stakeholder management

Cross-functional collaboration

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

End Date

Sunday 18 October 2026

Salary Range

£48,987 - £54,430

Flexible Working Options

Hybrid Working

Job Description Summary

.

Job Description

JOB TITLE: CRM Manager

SALARY: £48,987 - £54,430

LOCATION: Belfast, Birmingham, Bristol, Chester, Edinburgh, Halifax, Leeds, London, Manchester

HOURS: Full-Time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you’ll be doing…

As a CRM Manager, you will play a critical role in designing, delivering and optimising CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets. Working closely with Growth, Product and Data teams, you will own the end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS. You’ll manage onboarding, activation and retention journeys, leverage data and customer insights to deliver personalised experiences, oversee campaign execution and quality assurance, and continuously test, learn and optimise initiatives to improve customer engagement and retention. You will also act as a CRM subject matter expert, advising stakeholders on best practice and emerging trends in lifecycle and retention marketing.

Why Join us?

If you think all banks are the same, you’re wrong. We’re a pioneering, fast-changing business that’s shaping finance as a force for good. If you’re after a role where you can have an impact and do the best work of your career, you’ve just found it

What we’re looking for?

• Proven experience in CRM, lifecycle marketing or retention marketing roles
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies
• Experience building and optimising automated customer journeys
• Data-driven approach with the ability to translate insights into actionable campaign improvements
• Experience analysing campaign performance and customer engagement metrics
• Knowledge of GDPR and CRM communication regulations across the UK and EEA
• Strong stakeholder management, communication and project management skills
• Experience working cross-functionally with Growth, Product and Data teams

And it would be great if you had any of the following…

• Experience within fintech, financial services or consumer technology organisations
• Hands-on experience with Braze
• Hands-on experience with Iterable
• Hands-on experience with Salesforce Marketing Cloud
• Experience with personalisation and dynamic content strategies
• Experience scaling CRM operations within a high-growth environment
• Knowledge of emerging trends and best practices in lifecycle and retention marketing

This is a place for you…

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting our customers, colleagues and communities. We are committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and launch a dedicated Working with Cancer initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. As a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role and have a disability, long-term health or neurodivergent condition, through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers - just let us know what you need.

We also offer a wide-ranging benefits package, which includes…

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.

We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.