CRM Manager

Stephen James Consulting; Bedford; On-site; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Stephen James Consulting is partnering with a developing elderly care provider to recruit an experienced CRM Manager. You will own the full customer journey from initial enquiry through to admission, ensuring a smooth and professional experience for residents and families.

You will work with the Home Manager and leadership team to drive occupancy, manage enquiries, and deliver strong CRM reporting and community engagement initiatives. A performance bonus rewards successful occupancy growth.

Qualifications

• Experience in CRM, sales, admissions, business development or customer relationship roles.
• CRM experience within elderly care homes is essential.
• Strong communication and relationship-building skills.
• Commercial mindset with ability to convert enquiries into admissions.
• Excellent organisation and CRM system experience.

Responsibilities

• Manage incoming enquiries and support families through admissions.
• Conduct home tours and showcase services and facilities.
• Drive occupancy through proactive enquiry management and conversion.
• Build and maintain relationships with local healthcare professionals and referral partners.
• Develop and deliver local marketing and community engagement initiatives.
• Organise events such as open days and community outreach activities.
• Maintain accurate CRM records and monitor enquiry and conversion data.
• Produce regular reports on occupancy, sales activity and performance.
• Support the Home Manager in achieving occupancy and revenue targets.

Skills

CRM experience

Sales

Admissions

Business development

Customer relationships

Job description

CRM Manager Elderly Care Bedford.

Stephen James Consulting is partnering with a developing elderly care provider to recruit an experienced CRM Manager. This is a commercially focused role where you ll play a key part in driving occupancy, managing enquiries, and delivering an exceptional experience for prospective residents and their families.

The Role

Working closely with the Home Manager and wider leadership team, you will take ownership of the full customer journey from initial enquiry through to admission ensuring a smooth, supportive and professional experience at every stage.

You will be responsible for:

• Managing incoming enquiries and supporting families through the admissions process
• Conducting home tours and effectively showcasing the service and facilities
• Driving occupancy through proactive enquiry management and conversion
• Building and maintaining relationships with local healthcare professionals and referral partners
• Developing and delivering local marketing and community engagement initiatives
• Organising events such as open days and community outreach activities
• Maintaining accurate CRM records and monitoring enquiry and conversion data
• Producing regular reports on occupancy, sales activity and performance
• Supporting the Home Manager in achieving occupancy and revenue targets

About You

We are looking for someone with:

• Experience in CRM, sales, admissions, business development or customer relationship roles
• Proven experience within elderly care homes, working as a CRM is essential
• Strong communication and relationship-building skills
• A commercial mindset with a proven ability to convert enquiries into admissions or sales
• Excellent organisation and CRM system experience
• Confidence engaging with families, professionals and community stakeholders
• A proactive, self-motivated approach with the ability to work independently and as part of a team
• A full UK driving licence (preferred)

What s on Offer

• Competitive salary of £45,000 - £50,000 plus performance-related bonus
• The opportunity to join a respected and supportive care provider
• Autonomy to develop local occupancy and marketing strategies
• Ongoing training and professional development
• Clear opportunities for career progression
• A rewarding role where you make a real difference to residents and families

If you re passionate about relationship building and delivering a high-quality customer experience within the care sector, we d love to hear from you.