CRM Lifecycle Manager — Multi-Channel, Data‑Driven, Hybrid

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 49,000 - 54,000; Full time

Job summary

Lloyds Banking Group is seeking a CRM Manager to design, deliver and optimise multi-channel CRM campaigns across UK and EEA markets, driving customer engagement, retention and lifetime value. The role is hybrid with offices across multiple locations.

You will collaborate with Growth, Product and Data teams, manage onboarding journeys, use data insights for personalised experiences, and ensure quality assurance across email, push, in-app and SMS campaigns.

Qualifications

• Proven experience in CRM, lifecycle marketing or retention marketing roles.
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS.
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies.
• Experience building and optimising automated customer journeys.
• Data-driven approach with the ability to translate insights into actionable campaign improvements.
• Experience analysing campaign performance and customer engagement metrics.
• Knowledge of GDPR and CRM communication regulations across the UK and EEA.
• Strong stakeholder management, communication and project management skills.
• Experience working cross-functionally with Growth, Product and Data teams.

Responsibilities

• Design, deliver and optimise CRM campaigns to drive engagement and retention.
• Own end-to-end lifecycle campaigns across channels.
• Manage onboarding, activation and retention journeys.
• Leverage data and customer insights for personalised experiences.
• Oversee campaign execution, QA, and continuous test/learn.

Skills

CRM

Lifecycle marketing

Retention marketing

Data-driven

Stakeholder management

Project management

Cross-functional collaboration

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Lloyds Banking Group is seeking a CRM Manager to design, deliver and optimise multi-channel CRM campaigns across UK and EEA markets, driving customer engagement, retention and lifetime value. The role is hybrid with offices across multiple locations.

You will collaborate with Growth, Product and Data teams, manage onboarding journeys, use data insights for personalised experiences, and ensure quality assurance across email, push, in-app and SMS campaigns.