CRM Lifecycle Lead — Multi-Channel Growth (Hybrid)

Lloyds Banking Group; Chester; Hybrid; GBP 49,000 - 54,000; Full time

Benefits offered by this job

Generous pension

Annual bonus

Share schemes

Wellbeing initiatives

Parental leave

Job summary

Lloyds Banking Group is seeking a CRM Manager to design, deliver and optimise lifecycle campaigns across multi-channel channels for UK and EEA markets. You will own onboarding, activation and retention journeys, leveraging data to personalise experiences and drive engagement.

You will work closely with Growth, Product and Data teams in a hybrid setup, ensuring campaigns are rigorous, compliant and results-driven while aligning with our broader customer-obsessed strategy.

Qualifications

• Proven experience in CRM, lifecycle marketing or retention marketing roles.
• Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS.
• Strong understanding of customer segmentation, lifecycle marketing and retention strategies.
• Experience building and optimising automated customer journeys.
• Data-driven approach with the ability to translate insights into actionable campaign improvements.
• Experience analysing campaign performance and customer engagement metrics.
• Knowledge of GDPR and CRM communication regulations across the UK and EEA.
• Strong stakeholder management, communication and project management skills.
• Experience working cross-functionally with Growth, Product and Data teams.

Responsibilities

• Own the end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS.
• Design, deliver and optimise CRM campaigns to drive engagement, retention and lifetime value.
• Collaborate with Growth, Product and Data teams to leverage insights for personalised experiences.
• Provide guidance on best practices and emerging trends in lifecycle marketing.

Skills

CRM campaigns

Lifecycle marketing

Retention marketing

Multi-channel campaigns

Data-driven insights

GDPR knowledge

Stakeholder management

Cross-functional collaboration

Growth collaboration

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

Lloyds Banking Group is seeking a CRM Manager to design, deliver and optimise lifecycle campaigns across multi-channel channels for UK and EEA markets. You will own onboarding, activation and retention journeys, leveraging data to personalise experiences and drive engagement.

You will work closely with Growth, Product and Data teams in a hybrid setup, ensuring campaigns are rigorous, compliant and results-driven while aligning with our broader customer-obsessed strategy.