CRM Lifecycle Architect for Growth & Retention

Mindful Chef | B Corp; Redditch; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Vitality health insurance

LinkedIn Learning

Mental health support

30 days holiday + bank holidays

50% Mindful Chef product discount

Job summary

Mindful Chef is seeking a CRM Manager to lead the planning, execution and optimisation of customer relationship management across Slimming World Kitchen. You’ll drive retention, lapse prevention and revenue through email, SMS, push and direct mail while reporting on performance and lifecycle strategy.

You will collaborate with Technology, Acquisition, Customer and Brand teams to deliver targeted campaigns, optimise journeys and maintain best-in-class deliverability and brand consistency.

Qualifications

• Relevant qualification in Marketing, Business or a related discipline, or equivalent experience.
• Minimum 3 years’ experience in an email or CRM marketing role.
• Experience using CRM platforms or ESPs, including complex journeys and dynamic content (e.g. Liquid).
• Demonstrated experience in campaign analysis, reporting and optimisation.
• Copywriting experience for performance-focused email communications.
• Experience working in a fast-paced, performance-driven environment.
• Strong analytical capability with experience using CRM and campaign data to drive optimisation.
• Proven ability to manage multiple CRM initiatives simultaneously with accuracy and attention to detail.

Responsibilities

• Develop and execute CRM strategies to support customer retention, lapse prevention and winback.
• Support CRM activity across email, SMS, push notifications and direct mail.
• Monitor and report on monthly CRM performance against agreed budgets and KPIs.
• Identify customer segments and develop targeted campaigns, offers and incentives to support retention, spend and lifetime value.
• Ensure CRM activity aligns with brand, trade and customer strategies.
• Develop and manage lifecycle communication plans covering lead conversion, active customers and winback.
• Identify opportunities to increase engagement, cross-sell and reduce churn through data-led customer communications.
• Work with the Customer Lead to prioritise lifecycle initiatives and improvements.
• Support delivery of trade and product communications in collaboration with Brand and Communications teams.

Skills

CRM marketing

Email marketing

Campaign analysis

Copywriting

Stakeholder collaboration

Data-driven

Education

Marketing degree

Business/related discipline

Tools

CRM platforms (ESP)

Liquid

Job description

Mindful Chef is seeking a CRM Manager to lead the planning, execution and optimisation of customer relationship management across Slimming World Kitchen. You’ll drive retention, lapse prevention and revenue through email, SMS, push and direct mail while reporting on performance and lifecycle strategy.

You will collaborate with Technology, Acquisition, Customer and Brand teams to deliver targeted campaigns, optimise journeys and maintain best-in-class deliverability and brand consistency.