CRM Manager

Mindful Chef | B Corp; Redditch; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Vitality health insurance

LinkedIn Learning

Mental health support

30 days holiday + bank holidays

50% Mindful Chef product discount

Job summary

Mindful Chef is seeking a CRM Manager to lead the planning, execution and optimisation of customer relationship management across Slimming World Kitchen. You’ll drive retention, lapse prevention and revenue through email, SMS, push and direct mail while reporting on performance and lifecycle strategy.

You will collaborate with Technology, Acquisition, Customer and Brand teams to deliver targeted campaigns, optimise journeys and maintain best-in-class deliverability and brand consistency.

Qualifications

• Relevant qualification in Marketing, Business or a related discipline, or equivalent experience.
• Minimum 3 years’ experience in an email or CRM marketing role.
• Experience using CRM platforms or ESPs, including complex journeys and dynamic content (e.g. Liquid).
• Demonstrated experience in campaign analysis, reporting and optimisation.
• Copywriting experience for performance-focused email communications.
• Experience working in a fast-paced, performance-driven environment.
• Strong analytical capability with experience using CRM and campaign data to drive optimisation.
• Proven ability to manage multiple CRM initiatives simultaneously with accuracy and attention to detail.

Responsibilities

• Develop and execute CRM strategies to support customer retention, lapse prevention and winback.
• Support CRM activity across email, SMS, push notifications and direct mail.
• Monitor and report on monthly CRM performance against agreed budgets and KPIs.
• Identify customer segments and develop targeted campaigns, offers and incentives to support retention, spend and lifetime value.
• Ensure CRM activity aligns with brand, trade and customer strategies.
• Develop and manage lifecycle communication plans covering lead conversion, active customers and winback.
• Identify opportunities to increase engagement, cross-sell and reduce churn through data-led customer communications.
• Work with the Customer Lead to prioritise lifecycle initiatives and improvements.
• Support delivery of trade and product communications in collaboration with Brand and Communications teams.

Skills

CRM marketing

Email marketing

Campaign analysis

Copywriting

Stakeholder collaboration

Data-driven

Education

Marketing degree

Business/related discipline

Tools

CRM platforms (ESP)

Liquid

Job description

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about!

About the role

The CRM Manager is responsible for the planning, execution and optimisation of customer relationship management activity across Slimming World Kitchen.

The role focuses on driving retention, lapse prevention, winback and revenue performance through email, SMS, push notifications and direct mail. The CRM Manager works cross-functionally with Technology, Acquisition, Customer and Brand teams and is accountable for CRM performance reporting, lifecycle strategy and day-to-day execution.

You are

• Relevant qualification in Marketing, Business or a related discipline, or equivalent experience.
• Minimum 3 years’ experience in an email or CRM marketing role.
• Experience using CRM platforms or ESPs, including complex journeys and dynamic content (e.g. Liquid).
• Demonstrated experience in campaign analysis, reporting and optimisation.
• Copywriting experience for performance-focused email communications.
• Experience working in a fast-paced, performance-driven environment.
• Strong analytical capability with experience using CRM and campaign data to drive optimisation.
• Proven ability to manage multiple CRM initiatives simultaneously with accuracy and attention to detail.
• Experience collaborating effectively across technical and non-technical stakeholders in a fast-paced environment.

You will

• Develop and execute CRM strategies to support customer retention, lapse prevention and winback.
• Support CRM activity across email, SMS, push notifications and direct mail.
• Monitor and report on monthly CRM performance against agreed budgets and KPIs.
• Identify customer segments and develop targeted campaigns, offers and incentives to support retention, spend and lifetime value.
• Ensure CRM activity aligns with brand, trade and customer strategies.
• Develop and manage lifecycle communication plans covering lead conversion, active customers and winback.
• Identify opportunities to increase engagement, cross-sell and reduce churn through data-led customer communications.
• Work with the Customer Lead to prioritise lifecycle initiatives and improvements.
• Support delivery of trade and product communications in collaboration with Brand and Communications teams.
• Partner with the Acquisition team to plan and deliver lead and conversion-focused email activity.
• Manage broadcast and triggered campaigns that support customer acquisition and sign-up conversion.
• Track and report on weekly and monthly acquisition email performance.
• Analyse email and customer data to identify performance opportunities across the customer lifecycle.
• Implement and manage A/B testing across subject lines, content, timing, targeting and segmentation.
• Continuously review and optimise broadcast and triggered email journeys.
• Support email briefs for copy and creative development.
• Work with Design and Technology teams to deliver CRM communications and platform improvements.
• Ensure best practice in deliverability, data usage and email design.
• Lead monthly CRM performance review meetings with relevant stakeholders.
• Own CRM activity and stakeholder relationship for Slimming World Kitchen.
• On site meetings at Slimming World head office in Alfreton once a fortnight
• Plan and manage the Slimming World Kitchen email calendar.
• Oversee delivery of all Slimming World Kitchen email campaigns and flows.
• Ensure ongoing maintenance, optimisation and improvement of Slimming World Kitchen CRM journeys.
• Provide monthly CRM performance and retention reporting to Slimming World Kitchen stakeholders.

Why us?

• A competitive package that rewards your skills and dedication.
• Be part of a Better Business (B-Corp), making a positive impact on profit, people, and planet.
• Join an award-winning startup backed by the largest food and beverage company globally: Nestle
• Experience a workplace that feels like home, complete with free meals and a gym.
• Prioritise your well-being with perks like Vitality health insurance, access to LinkedIn Learning, mental health support, Better Up AI Coaching and a generous holiday package (30 days + bank holidays).
• Enjoy a 50% discount on all Mindful Chef products.
• Enhanced policy of up to 6 months full pay primary parental leave and up to 6 weeks full pay secondary parental leave.

About us

We areMINDFUL. This is intrinsic to everything we do. From the healthy recipes we design, to the local, expert and caring suppliers we select and the way we treat each other, our customers and our environment.

We are CONNECTED to each other and the world around us, championing a food system that supports both people and planetary health. Guided by our community, we value shared food memories, trust, openness, and honest relationships—staying real and true to ourselves and each other as we grow.

We are UNAFRAID. We want to be the best – to challenge conventions, to think differently and be imaginative in how we solve problems. Brave enough to take on the big players and to do what’s right even when it’s difficult.

At Mindful Chef, we embrace diversity and inclusion as a foundation that enriches our culture and fuels the success of our business. We are mindful of everyone’s differences and we take pride in the unique perspectives, experiences, and talents that each individual brings to our team.

We are unafraid to tackle biases and challenge stereotypes, fostering an inclusive environment where everyone feels valued and empowered to contribute their personal strengths. Our commitment to diversity is not just a policy; it\'s a personal and collective responsibility that we take to heart.

We believe that by being mindful of our differences, unafraid to confront barriers, and embracing the personal stories and journeys of our team members, we can achieve greater innovation, creativity, and harmony in the workplace. Together we celebrate diversity, and together, we are better.