CRM Lead

Digital Gurus; Cheltenham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

33 days holiday (incl. bank hols)

Job summary

A leading recruitment agency is seeking an experienced CRM Manager to drive customer engagement for a top multi-brand retail group in Cheltenham, UK. The role involves leading CRM strategy, delivering targeted campaigns, and optimising customer experiences across e-commerce and store channels. Ideal candidates will have proven retail CRM experience and proficiency with CRM tools like Salesforce Marketing Cloud.

Qualifications

• Proven CRM/loyalty experience in a retail environment is essential.
• Experience with specific CRM tools is preferred.
• Understanding of GDPR compliance is necessary.

Responsibilities

• Lead CRM strategy across the retail customer lifecycle.
• Deliver targeted omnichannel campaigns to increase sales & retention.
• Optimise journeys with segmentation, automation & personalisation.
• Analyse customer data to improve loyalty and repeat purchases.
• Ensure GDPR compliance and maintain data quality.

Skills

CRM/loyalty experience in a retail environment

Proficiency with CRM tools (Salesforce Marketing Cloud, Klaviyo, Braze)

Basic HTML knowledge

Knowledge of privacy regulations

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

Job description

This range is provided by Digital Gurus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Digital Gurus

Role

CRM Manager Leading UK Retail Group

We’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK’s top multi-brand retail groups. You’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.

You’ll need

• Proven CRM/loyalty experience in a retail environment (essential)
• Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
• Basic HTML and solid knowledge of privacy regulations
• 33 days holiday (incl. bank hols)

Get in touch to discuss furthe.

Responsibilities

• Lead CRM strategy across the retail customer lifecycle
• Deliver targeted omnichannel campaigns to increase sales & retention
• Optimise journeys with segmentation, automation & personalisation
• Analyse customer data to improve loyalty and repeat purchases
• Ensure GDPR compliance and maintain data quality

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Retail

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