CRM Insights & Data Strategy Lead

11310 Expedia.com Ltd.; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Expedia Group is seeking a Customer Data & Insights Manager in London. You will own reporting, dashboards, and performance insights across CRM and customer activity, translating data into strategic actions for marketing and commercial stakeholders.

With 6+ years in analytics, you will build measurement frameworks, forecast trends, and present concise narratives to executives, partnering with cross-functional teams to improve customer value and business outcomes.

Qualifications

• 6+ years of experience in CRM, marketing, customer, or performance analytics with measurable business impact.
• Strong SQL skills and ability to work with large, complex datasets.
• Proficiency in Excel and creating executive-ready presentations.

Responsibilities

• Own reporting, dashboards, performance insights, and recommendations across CRM and customer performance.
• Lead deep-dive analyses, identify drivers, quantify opportunities, and translate findings into actionable recommendations.
• Develop KPIs, forecasting, attribution, experimentation, and optimization methodologies.
• Build and evolve dashboards and reports by integrating multiple data sources.

Skills

SQL

Excel

AI tools

Education

Bachelor's or Master's in Analytics/Statistics/Economics/Mathematics/Business

Tools

Claude or AI-enabled analytics tools

Job description

Expedia Group is seeking a Customer Data & Insights Manager in London. You will own reporting, dashboards, and performance insights across CRM and customer activity, translating data into strategic actions for marketing and commercial stakeholders.

With 6+ years in analytics, you will build measurement frameworks, forecast trends, and present concise narratives to executives, partnering with cross-functional teams to improve customer value and business outcomes.