CRM Insights & Performance Lead

Expedia, Inc.; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

Expedia Group in London is seeking a Customer Data & Insights Manager to lead reporting, CRM performance, and customer value measurement across campaigns and lifecycle communications. You will connect data across CRM, marketing, finance, product, and data teams to turn complex analyses into actionable insights.

Ideal candidates have 6+ years in CRM/marketing analytics, strong SQL, proficiency in Excel, dashboards, executive storytelling, and the ability to translate metrics into strategic

Qualifications

• 6+ years of experience in CRM/marketing analytics or related field.
• Experience measuring CRM, customer, marketing, or trading performance.
• Strong SQL skills and ability to work with large datasets.
• Proficiency in Excel and creating executive-ready presentations.

Responsibilities

• Own reporting, performance measurement, and insight generation across CRM, lifecycle communications, customer behavior, and marketing effectiveness.
• Lead deep-dive analyses to identify performance drivers and opportunities for CRM and commercial stakeholders.
• Strengthen measurement frameworks with KPIs, forecasting, attribution, experimentation, and optimization strategies.
• Build and evolve dashboards, reports, and executive presentations by integrating multiple data sources.
• Collaborate with technical and non-technical stakeholders to frame analytical questions and resolve data challenges.
• Translate complex findings into concise narratives for analysts, practitioners, and senior leaders.

Skills

SQL

Excel

Dashboarding

Executive storytelling

Stakeholder communication

Education

Bachelor's or Master's degree in Analytics, Statistics, Economics, Mathematics, Business, Marketing, or related field

Tools

Claude

Job description

Expedia Group in London is seeking a Customer Data & Insights Manager to lead reporting, CRM performance, and customer value measurement across campaigns and lifecycle communications. You will connect data across CRM, marketing, finance, product, and data teams to turn complex analyses into actionable insights.

Ideal candidates have 6+ years in CRM/marketing analytics, strong SQL, proficiency in Excel, dashboards, executive storytelling, and the ability to translate metrics into strategic