CRM & Growth Marketing Leader — Fixed-Term, Hybrid

Go Fractional; Greater London; Hybrid; GBP 127,000 - 147,000; Full time

Benefits offered by this job

Health insurance

Pension

Flexible working

Family leave

Job summary

Lloyds Bank in London seeks a senior CRM and Growth leader for maternity cover. You will drive integrated CRM and growth across customer acquisition, lifecycle engagement and relationship deepening, across paid and owned channels.

You will translate business priorities into data-led strategies, optimise messaging, measure impact, and collaborate with cross-functional teams to deliver measurable growth. You will manage budgets and lead specialist teams in a matrix organisation.

Qualifications

• Experience leading CRM and growth initiatives across paid and owned channels.
• Strong data-driven decisioning with measurement and attribution.
• Proven ability to manage budgets and lead cross-functional teams in a matrix organisation.

Responsibilities

• Lead integrated CRM and growth strategy across the customer lifecycle.
• Oversee digital customer acquisition across paid channels.
• Define and implement overarching CRM strategy with clear audience, channel, cadence, and messaging frameworks.
• Utilise customer data, segmentation and decisioning to tailor communications.

Skills

CRM Strategy

Growth Leadership

Multichannel Marketing

Personalisation

Analytics & Measurement

MarTech/Automation

Senior Leadership

Cross-functional Leadership

Collaborative Culture

Job description

Lloyds Bank in London seeks a senior CRM and Growth leader for maternity cover. You will drive integrated CRM and growth across customer acquisition, lifecycle engagement and relationship deepening, across paid and owned channels.

You will translate business priorities into data-led strategies, optimise messaging, measure impact, and collaborate with cross-functional teams to deliver measurable growth. You will manage budgets and lead specialist teams in a matrix organisation.