CRM Campaigns Lead | Hybrid & Bonus

The Perfume Shop; High Wycombe; Hybrid; GBP 18,000 - 30,000; Full time

Benefits offered by this job

25 days holiday

Discretionary bonus

Hybrid working

TPS perks

Buy & Sell Holiday

Life Assurance

Staff discount

Cycle to work

RetailTrust support

Job summary

The Perfume Shop is seeking a customer-focused CRM Executive to join our Customer Team and drive engagement, loyalty and long-term customer value through targeted communications.

You’ll design and deliver CRM campaigns and lifecycle activity that support customer engagement, repeat purchases and business performance, using insight and segmentation to build relevant journeys that connect with customers across channels.

Qualifications

• Experience in a CRM, campaign or lifecycle marketing role.
• Experience building customer segmentation, audience targeting and campaign workflows within CRM platforms.
• Strong understanding of customer segmentation, targeting and lifecycle marketing.
• Analytical mindset with ability to use customer data and insights to drive improvements.
• Good organisation skills and ability to manage multiple campaigns.

Responsibilities

• Define campaign targeting and segmentation based on customer behaviour and priorities.
• Build and manage audience selections within CRM tools.
• Design CRM workflows including triggers and journeys.
• Collaborate with CRM, Brand and Digital teams to translate plans into communications.
• Monitor campaign performance and identify optimization opportunities.
• Support test-and-learn activities to refine targeting and design.

Skills

CRM experience

Lifecycle marketing

Segmentation

Campaign workflows

Analytical mindset

Cross-team collaboration

Job description

The Perfume Shop is seeking a customer-focused CRM Executive to join our Customer Team and drive engagement, loyalty and long-term customer value through targeted communications.

You’ll design and deliver CRM campaigns and lifecycle activity that support customer engagement, repeat purchases and business performance, using insight and segmentation to build relevant journeys that connect with customers across channels.