CRM Automation & Personalisation Specialist

Per-Scent; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Flexible working hours

Work from home days

Duvet days

Free onsite gym

Staff discounts

Free onsite parking

Job summary

The Fragrance Shop is seeking a CRM Executive to design and optimise automated customer journeys across email, SMS, push and WhatsApp. You will deliver personalised experiences through segmentation and behavioural triggers, and build templates with dynamic content.

Collaborating with Marketing, Digital and Data teams, you will test, measure and report on CRM performance to drive engagement and revenue. The role offers flexible working and a vibrant office environment in Trafford Park.

Qualifications

• Strong understanding of CRM principles and customer lifecycle marketing across multiple channels.
• Experience with automated journeys and multichannel campaigns.
• Working knowledge of HTML/CSS, dynamic content and personalisation.

Responsibilities

• Design and optimise automated customer journeys across email, SMS, push and WhatsApp.
• Deliver personalised customer experiences through segmentation and triggers.
• Build CRM templates with dynamic personalisation.
• Ensure CRM communications are tested, approved and accurate.
• Collaborate with Marketing, Digital, Data and Development teams for data, tracking and campaign delivery.
• Monitor performance and run hypothesis testing to improve engagement and value.
• Support audience targeting and CRM performance reporting.

Skills

CRM principles

Lifecycle marketing

Bloomreach

HTML/CSS

Segmentation

Personalisation

Tools

Bloomreach

Job description

The Fragrance Shop is seeking a CRM Executive to design and optimise automated customer journeys across email, SMS, push and WhatsApp. You will deliver personalised experiences through segmentation and behavioural triggers, and build templates with dynamic content.

Collaborating with Marketing, Digital and Data teams, you will test, measure and report on CRM performance to drive engagement and revenue. The role offers flexible working and a vibrant office environment in Trafford Park.