CRM Executive / Senior CRM Executive

Zachary Daniels; Liverpool; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Company bonus scheme

Additional company benefits

Job summary

Zachary Daniels in Liverpool is seeking a CRM Executive or Senior CRM Executive to join its marketing team. This hands-on role focuses on CRM campaigns, customer behaviour insights and using data to improve engagement and retention.

You will own campaigns across channels, build automated journeys, create segments from behavioural data, and work with Marketing, Ecommerce and Creative teams to drive loyalty and performance.

Qualifications

• 1–2+ years' experience in CRM, retention or email marketing.
• Experience with CRM campaigns, automation and journey-building.
• Familiarity with data-driven segmentation and reporting.

Responsibilities

• Manage end-to-end CRM campaigns across multiple channels.
• Build, schedule and optimise email campaigns.
• Develop automated customer journeys.
• Create targeted customer segments from behavioural data.
• Support CRM activity around key trading periods.
• Collaborate with Marketing, Ecommerce and Creative teams.
• Support customer retention and loyalty initiatives.
• Analyse campaign performance and identify improvements.
• Test different audiences, messaging and journeys.
• Help develop the wider CRM and retention strategy.

Skills

CRM campaign management

Marketing automation

Automated journeys

Campaign analysis & reporting

A/B testing

Campaign optimisation

Tools

Klaviyo

Job description

Liverpool | Salary: DOE | Full-time | Permanent

We're working with a growing business in Liverpool looking to add a CRM Executive or Senior CRM Executive to its marketing team.

This is a hands‑on opportunity for someone who enjoys getting into the detail of CRM, understanding customer behaviour and using data to improve engagement and retention.

You'll have the opportunity to take ownership of campaigns across multiple channels, develop automated customer journeys and work closely with teams across the wider business.

The Role

You'll be responsible for:

• Managing the end‑to‑end delivery of CRM campaigns across multiple channels
• Building, scheduling and optimising email campaigns
• Developing and improving automated customer journeys
• Creating targeted customer segments using behavioural and transactional data
• Supporting CRM activity around key trading periods and campaigns
• Working closely with Marketing, Ecommerce and Creative teams
• Supporting customer retention and loyalty initiatives
• Analysing campaign performance and identifying opportunities for improvement
• Testing different audiences, messaging and customer journeys
• Helping develop the wider CRM and retention strategy

What We're Looking For

We're looking for someone with 1-2+ years' experience within CRM, retention, email marketing or a similar role.

You'll ideally have experience across areas such as:

• CRM campaign management
• Marketing automation
• Automated journeys
• Campaign analysis and reporting
• A/B testing and optimisation

Experience using Klaviyo or another CRM/ESP platform would be beneficial.

You'll need to be organised, commercially minded and comfortable managing multiple campaigns while working with different teams across the business.

What's On Offer

• Competitive salary, depending on experience
• Permanent, full‑time position
• Liverpool‑based opportunity
• Company bonus scheme
• Additional company benefits