CRM Executive FTC 12 months

CONSUMERS' ASSOCIATION; Greater London; On-site; GBP 31,000 - 34,000; Full time

Benefits offered by this job

35 hour work week

Hybrid in London

Pension scheme

Job summary

Which? is the UK's consumer champion, and we are seeking a CRM Executive to join our member engagement team in London. You will manage CRM activity across email, app and direct mail, ensuring campaigns are on brand and reach members at the right time.

Experience sending email campaigns on an established platform is required. We value data‑driven, collaborative work, and strong communication. This is a hybrid role with a Tuesday in‑office day, 28 days holiday plus bank holidays, and a competitive

Qualifications

• Experience with email marketing on an established platform.
• Ability to use data to improve campaigns and understand outcomes.
• Collaborative mindset with clear updates to teammates.

Responsibilities

• Manage CRM programmes across email, app and direct mail.
• Set up campaigns, build landing pages and coordinate with Member Services.
• Test send times and content to optimize engagement.
• Analyze results and share learnings with the team.
• Support the Customer Data Platform and create targeted campaigns.

Skills

Email marketing

Data analysis

Team collaboration

Tools

CRM platform

Job description

Kiosk mode

Before you apply, check out our handy hints and tips.

• London

• Commercial

• Fixed Term

This role offers a competitive salary, hybrid working in London with regular office day being Tuesday, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary 31,000 – £33,660 per annum

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.

Are you ready to help our members get more value from their membership? Which? is the UK's consumer champion, making life simpler, fairer and safer for everyone. We're looking for a CRM Executive to join our member engagement team and support better ways to connect with our members.

About the Role

In this role, you'll work with your team to keep members engaged and help them find their next best action. You'll look after our CRM activity across email, app and direct mail, making sure everything is on brand and reaches people at the right time. Does testing, learning and improving how we talk to members sound like something you'd enjoy?

Key responsibilities include:

• Looking after assigned CRM programmes and making sure they work well from start to finish
• Setting up campaigns, building landing pages and working with Member Services to keep them informed
• Testing send times and content to find what works best for our members
• Checking results and sharing what you learn with the team
• Supporting our new Customer Data Platform and helping create better targeted campaigns

About You

You'll have experience sending email campaigns using an established platform. You're organised, pay close attention to detail, and enjoy working with data to spot what could work better. Would you like to be part of a team that values your ideas and encourages you to try new things?

• Background in email marketing and a strong interest in best practice
• Able to use data to understand what's working and why
• Skilled at working with others and sharing updates clearly
• Comfortable using spreadsheets and presentation tools
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

The Interview Process

Stage 1 -10 minute TEAMS call with the Senior Retention Manager
Stage 2 - 45 minute TEAMS call Jon Ballantyne, Senior Retention Managerand Cameron Burrage Senior CRM Manager

Benefits

We also have these benefits for you to consider:

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at [e-mail].

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We're proud to ranked 3rd in the 'Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email [e-mail]. Find out more about the Disability Confident Interview Scheme here.

Please note:

1. You must meet the essential criteria listed within the Role Profile, to have your application reviewed.
2. Applications should be submitted via our online careers site, we are unable to accept applications by email. However, if you require an alternative application method as a reasonable adjustment, please contact us using the details above.
3. We reserve the right to withdraw this advert at any given time due to the number of applications received.

Thank you!