CRM Executive

Agora Talent; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

EMI Equity Share Options

Subsidised Private Healthcare

Gym Allowance

Paid Charity Days

Puppy Leave

Flexible Hybrid Working

Job summary

Agora Talent in London is seeking a CRM Executive to own the email and CRM programme, driving revenue, retention and loyalty across the owned audience.

You will lead lifecycle automations, oversee segmentation, deliverability, and collaborate with an in‑house design team to deliver on‑brand campaigns while enjoying EMI equity options.

Qualifications

• 2–3 years hands-on experience running an email/CRM programme for a D2C brand.
• Strong commercial instinct focused on revenue, retention, CLV and repeat purchases.
• Proven experience building, testing and optimising automated lifecycle flows and segmentation.
• Hands-on experience with CRM/martech platforms (Klaviyo), data analytics and deliverability best practices.

Responsibilities

• Plan and run the email/CRM calendar aligned with trading events with E‑commerce and Brand teams.
• Create, test and optimise lifecycle automations (welcome, post‑purchase, win‑back, VIP).
• Brief design team on email creative and perform light edits to ensure on‑brand copy.
• Manage database health, segmentation, list hygiene and deliverability.

Skills

CRM management

Email marketing

Data analytics

Lifecycle campaigns

Tools

Klaviyo

Job description

Location: London (Hybrid - 3/4 days in office)

Package: £35,000.00 + EMI Equity Share Scheme

About the Opportunity

A rapidly scaling, B Corp certified direct-to-consumer lifestyle brand is looking for a driven CRM Executive to grow revenue, retention, and loyalty across their owned audience. Operating out of a vibrant London office, this business combines premium product design with a strong purpose-driven ethos.

Reporting directly to the Head of Digital, you will lead the email and CRM programme, turning one-time buyers into repeat customers through a data-led lifecycle of campaigns and automated flows. Blending commercial focus with creative flair, you’ll own database segmentation, lifecycle automations, deliverability, and campaign briefing alongside an in-house design team. If you thrive in a fast-moving, high-impact scale-up environment, this is your opportunity to drive retention strategy while holding an equity stake in the business.

Why Join?

• Lead the email/CRM calendar and build lifecycle flows from scratch across welcome, nurture, post-purchase, and win-back sequences.
• Combine performance data analysis with creative input, briefing designers, crafting on-brand copy, and executing light-touch edits.
• Join a certified B Corp that prioritises people and planet, offering EMI share options so you directly share in the financial growth as the brand scales.

What You’ll Do

• Plan and run the email and CRM calendar aligned with trading and marketing events, working closely with E-commerce and Brand teams.
• Create, test, and optimise lifecycle automations (welcome series, post-purchase, win-back, and VIP flows).
• Brief the design team on email creative and make light-touch edits to bring campaigns to life while maintaining on-brand copy.
• Manage database health, segmentation, list hygiene, and deliverability to keep the subscriber base clean and engaged.
• Track, report on, and analyze channel performance, translating retention metrics into actionable commercial strategies.
• Drive subscriber-growth initiatives, improve site sign-up capture, and explore new loyalty/retention opportunities.

What We’re Looking For

• 2–3 years of hands-on experience running an email and CRM programme, ideally within a D2C retail or lifestyle brand.
• Strong commercial instinct focused on revenue, retention, customer lifetime value, and repeat purchase rates.
• Proven experience building, testing, and optimising automated lifecycle flows and segmentation.
• Creative eye with confidence briefing designers, managing copy quality, and making basic campaign edits.
• Hands-on experience with CRM/martech platforms (e.g., Klaviyo), data analytics, and email deliverability best practices.

What’s Included

• EMI Equity Share Options
• Generous Benefits Package (Subsidised Private Healthcare, Gym Allowance, Paid Charity Days, Puppy Leave)
• 28 Days Holiday + Bank Holidays
• Flexible Hybrid Working (3/4 days London office)

Diversity, Equity & Inclusion

We are an equal opportunity employer committed to fostering an inclusive work environment where everyone can thrive, regardless of race, gender, identity, disability, age, or background.