Acquisition and Propositions Manager

CONSUMERS' ASSOCIATION; Greater London; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

35 hour working week

Holiday allowance

Pension scheme

Healthcare insurance

Death in service

Pluxee discounts

Hybrid/remote flexibility

Job summary

Which? is seeking an Acquisition & Propositions Manager to shape our proposition strategy and support growth. You’ll work with teams across Which?

to create offers that appeal to potential members while building trusted relationships with colleagues. The role blends data, creativity and commercial thinking to drive subscription products and paid media strategy. The position is hybrid in London, with a 35-hour week, 28 days holiday plus bank holidays, and a strong pension.

Qualifications

• Experience in propositions and pricing.
• Background in performance marketing, including PPC, Meta and Programmatic.
• Ability to use GA4 or similar tools to review and analyse data.
• Comfortable balancing growth with profitability.
• Skilled at building relationships with colleagues across an organisation.

Responsibilities

• Guide the proposition agenda, working with the business to evolve our products and retain more members.
• Support the planning and delivery of new and refreshed propositions.
• Work on paid media activity to improve targeting, messaging and data usage.
• Create promotional plans that increase appeal and lifetime value for different audiences.
• Support, develop and motivate a team of three people.

Skills

Propositions & pricing

Performance marketing

GA4 analytics

Growth & profitability

Relationship building

Tools

GA4

Job description

Kiosk mode

Before you apply, check out our handy hints and tips.

• London

• Commercial

• Permanent

This role offers a competitive salary, hybrid working in London with [Tuesdays in office], 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary £50,000 - £60,000 per annum

Please note: Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.

Are you ready to help shape how we attract and convert new members to Which?'s subscription products? Which? is the UK's consumer champion, and we're looking for an Acquisition & Propositions Manager to guide our proposition strategy and support our growth.

You’ll work with teams across Which? to create offers that appeal to potential members while building trusted relationships with colleagues. Could this be the chance to use your experience in a role that makes a real difference to consumers?

About the Role

This is a varied role where you'll balance strategy with hands‑on work. You'll help shape our subscription products and support how we reach people through paid media channels. Do you enjoy working on projects that combine data, creativity and commercial thinking?

Key Responsibilities include:

• Guide the proposition agenda, working with the business to evolve our products and retain more members
• Support the planning and delivery of new and refreshed propositions
• Work on paid media activity to improve targeting, messaging and data usage
• Create promotional plans that increase appeal and lifetime value for different audiences
• Support, develop and motivate a team of three people

About You

What skills and background will help you succeed in this role?

• Experience in propositions and pricing
• Background in performance marketing, including PPC, Meta and Programmatic
• Ability to use GA4 or similar tools to review and analyse data
• Comfortable balancing growth with profitability
• Skilled at building relationships with colleagues across an organisation
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

The interview process

1st Interview via TEAMS: 30 minutes - Thomas Baverstock, Head of Member Acquisition2nd Interview via TEAMS: 1 hour - Thomas Baverstock, Head of Member Acquisition & Tammy Wallace, Lead Product Manager

Benefits

We also have these benefits for you to consider:

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Discount site Pluxee which offers large % off every day shopping and holidays
• Work from (almost) anywhere" for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at [e-mail].

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We’re proud to be ranked 3rd in the 'Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we’ll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post), email [e-mail]. Find out more about the Disability Confident Interview Scheme here.

Please note:

1. You must meet the essential criteria listed within the Role Profile, to have your application reviewed.
2. Applications should be submitted via our online careers site, we are unable to accept applications by email. However, if you require an alternative application method as a reasonable adjustment, please contact us using the details above.
3. We reserve the right to withdraw this advert at any given time due to the number of applications received.

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