CRM Executive

Medik8; Greater London; Hybrid; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Wellbeing

Rewards

Growth

Impact

Job summary

Medik8 is seeking a proactive CRM Executive to drive global lifecycle communications across email and SMS/MMS. You will own campaigns end-to-end—from briefing and copywriting to testing, analysis, and optimisation—while upholding the premium brand voice.

You will lead content creation, collaborate with internal teams, and support loyalty initiatives to maximise customer engagement and long-term ROI.

Qualifications

• Retention marketing experience in CRM, email marketing, or customer retention roles.
• Experience using CRM platforms to build, test, segment and deploy multi-channel communications.
• Analytical capability with Excel and/or Google Analytics to monitor campaign metrics.
• Strong copywriting and proofreading skills with brand consistency.
• Robust organisational skills for managing multiple projects in fast-paced environments.
• Experience coordinating or executing SMS/MMS marketing programs.
• Familiarity with loyalty frameworks or CLV initiatives.
• Interest in prestige skincare or clinical beauty verticals.

Responsibilities

• Campaign Delivery: Planning, briefing, and executing CRM campaigns across email and SMS/MMS channels.
• Content & Copywriting: Crafting brand-aligned CRM copy and reviewing communications for accuracy and voice.
• Testing & Optimisation: Conducting A/B tests, monitoring metrics, and making data-backed recommendations.
• Loyalty & Retention: Supporting growth and execution of loyalty programs to maximise engagement.

Skills

Retention marketing

CRM platform expertise

Analytical capability

Copywriting

Project & campaign management

SMS/MMS strategy

Loyalty programs

Skincare affinity

Job description

Location: Hybrid (3 days per week at Centennial Park, Elstree – relocating to London Bridge from early Jan 2027 / 2 days remote)

Target Start Date: 4th January 2027

About the Role

We are looking for an organised, proactive CRM Executive to join Medik8 during an exciting phase of global expansion. As we continue to elevate and scale our CRM strategy across global channels, you will play a key role in driving customer retention and shaping multi-channel lifecycle communications across email and SMS/MMS, while keeping our premium brand voice at the heart of every interaction.

This position extends well beyond standard campaign sends. You will own campaigns end-to-end - from initial briefing, planning, and copywriting through to A/B testing, execution, performance analysis, and optimisation.

In more detail, your role will include:

• Campaign Delivery: Planning, briefing, and executing CRM campaigns across email and SMS/MMS channels on time, collaborating closely with internal teams to ensure seamless delivery.
• Content & Copywriting: Crafting high-quality, brand-aligned CRM copy, supporting wider digital content initiatives, and meticulously reviewing communications for accuracy and voice.
• Testing & Optimisation: Conducting A/B tests across content and creative, monitoring key trading metrics, and delivering data-backed recommendations to boost customer engagement.
• Loyalty & Retention: Supporting the growth and execution of customer loyalty programs to maximise engagement and drive long-term ROI.

Key Hiring Timeline

To ensure a smooth transition ahead of our 4th January 2027 start date, our hiring campaign will follow this structured schedule:

• Applications Open: Late August – Mid September
• Initial Candidate Screening: Mid – Late September
• First-Stage Interviews: Late September – Early October
• Final-Stage Interviews: Late October

Requirements

The 60% Rule: Research shows that candidates from underrepresented backgrounds often apply only if they meet 100% of the criteria. At Medik8, we value potential, passion, and transferable expertise. If you meet at least 60% of the essential criteria below, we encourage you to submit your application!

• Retention Marketing Experience: Demonstrable background within a CRM, email marketing, or customer retention-focused role.
• CRM Platform Expertise: Practical experience using CRM platforms to build, test, segment, and deploy multi-channel communications.
• Analytical Capability: Confidence using Excel and/or Google Analytics to monitor campaign metrics and track customer engagement.
• Written Communication & Copywriting: Strong copywriting and proofreading skills with an eye for detail and brand consistency.
• Project & Campaign Management: Robust organisational skills with a track record of managing multiple active projects in a fast-paced environment.
• SMS/MMS Strategy: Experience coordinating or executing SMS and MMS marketing automation programs.
• Loyalty Programs: Familiarity with customer loyalty frameworks, tiered retention rewards, or customer lifetime value initiatives.
• Skincare & Beauty Affinity: A keen interest in or understanding of prestige skincare or clinical beauty verticals.

About us

Founded in 2009 by UK scientists and brothers, we are a British, B Corp™ certified skincare brand renowned for clinical results without compromise. Our mission is to simplify the route to great skin through our pioneering CSA Philosophy®: Vitamin C plus Sunscreen by day, and Vitamin A by night.

We are a team of collaborative go-givers fuelled by a purpose-driven mentality. Innovation is at our core; we pride ourselves on doing everything in-house, challenging the norm and pushing the boundaries of possibility. We work with integrity and agility, ensuring our commitment to sustainability and quality is never compromised. Above all, we believe in community. Our diverse talents work cross-functionally because we know we achieve more together. It’s just who we are!

Some of the perks of being part of the Medik8 team include:

• Wellbeing: 25 days holiday + bank holidays, Flexible & Hybrid working, Private Medical Insurance, Mental Health support.
• Rewards: 75% Discount, Annual Performance Bonus, Long Service Awards.
• Growth: Up-skilling support, regular Lunch & Learns, Flexible Career opportunities.
• Impact: 2 Volunteering days per year, Matched Charitable Giving Scheme.

Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.

Our BCorp Commitment to JEDI (Justice, Equity, Diversity & Inclusion)

At Medik8, we are committed to cultivating a diverse, equitable, and inclusive workplace where every individual feels respected, valued, and empowered. We believe a rich tapestry of backgrounds, cultures, and perspectives fuels the innovation behind our products.

Research shows many candidates only apply if they meet 100% of a job description, however, we use the \"60% Rule\": if you meet over 60% of the requirements and have the passion to learn the rest, we want to hear from you.

Our Inclusive Hiring Standards:

• Fair Chance Hiring: To support systemic justice, we do not request criminal record or credit checks during the application stage (unless legally required for the role).
• Blind Recruiting: We use anonymised CV screening to focus purely on your talent and reduce bias.
• Disability Confident: As a Level 2 employer, we guarantee an interview to disabled applicants who meet the minimum role criteria.
• Immigration Integrity: We welcome all applicants within current Home Office guidance on sponsorship and Right to Work. We never artificially manipulate role scopes or salaries to meet requirements.