CRM Executive

Frasers Group; Shirebrook; On-site; GBP 40,000 - 60,000; Full time

Job summary

Frasers Group is seeking a CRM Executive to support CRM initiatives across our Premium and Luxury sites. You will lead email and mobile app communications, craft lifecycle campaigns, and provide data-driven insights to increase engagement, retention and customer value.

A degree and ESP experience are required, with strong analytical and communication skills. The role emphasizes collaboration with the CRM Manager and Digital Trading Manager, delivering impactful campaigns and weekly performance

Qualifications

• Educated to degree level.
• Experience with an email service provider.
• Experience in data analysis and segmentation.
• Retail sector experience desirable, though not essential.

Responsibilities

• Own and manage email and mobile app calendar for campaigns.
• Brief, segment, schedule and deliver email and mobile app notifications.
• Manage automated lifecycle campaigns and tests to improve CRM results.
• Deliver weekly/monthly performance reports and insights.
• Grow engaged customer databases and identify key segments.
• Coordinate with ESP for platform optimization and keep up with industry trends.

Skills

Email marketing

Mobile app

CRM strategy

Data analysis

Segmentation

Project management

Analytical

Communication skills

Degree level

Education

Bachelor's degree or higher

Tools

Email service provider

Job description

The Role: As a CRM Executive you will support your CRM Manager in building stronger and deeper relationships with our customers, to increase engagement and retention and customer value, through effective CRM strategies and data driven insights. You will need to demonstrate excellent commercial skills combined with proven CRM experience, particularly focused on email and mobile app push communications. Working closely with the Digital Trading Manager you will be instrumental in the implementation and delivery of the CRM strategy for our Premium and Luxury websites. With a working knowledge of CRM and database analytics this role will be highly data driven., Reporting into the CRM Manager, your day-to-day tasks will include:

• Own and manage email and mobile app calendar for our websites aligning with wider teams to support business objectives
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all email and mobile app notifications.
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all automated life cycle campaigns
• Implement ongoing test and learn strategy to continually improve CRM communications
• Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business
• Responsible for increasing the engaged customer database and their value, identifying key customer segments and targeting them across relevant programmes
• Build a good relationship with the email service provider, ensuring that all areas of the platform are utilised and optimised
• Keep up to-to-date on industry insight and email marketing trends
• Results driven and delivery focused.
• Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams
• Numerate and analytical and be able to provide insights
• Excellent communication skills
• Educated to degree level
• Experience in working with a email service provider
• Experience in working with data analysis and segmentation
• Experience in the retail sector is desirable, though not essential
• Strong project management - ability to manage and deliver several campaigns at the same time Company presentation - FRASERS GROUP

Company presentation - FRASERS GROUP

At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. You are part of the cutting edge of the future of retail with a digital and omnichannel experience and 30+ brands across sports, fashion, cosmetics and home. We're a multi-divisional operating group, ensuring growth and scale across multiple brands worldwide and. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet, Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.