CRM Executive

Frasersgroup; Shirebrook; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Frasers Fit

Job summary

Frasers Group is seeking a Senior CRM Executive to join our CRM team focused on European markets for Sports Direct in the UK. You will drive personalized campaigns, shape customer communications, and collaborate across marketing to enhance engagement and loyalty.

The role involves owning the email calendar for EU markets, leading on segmentation, and streaming insights to improve journeys. A strong understanding of GDPR/PECR is essential, with fluent English and additional European language

Qualifications

• Experience designing and executing CRM campaigns across European markets.
• Strong data-driven approach to optimise email journeys and lifecycle programs.
• Proven track record of improving engagement, retention and revenue through CRM initiatives.
• Fluent in English; proficiency in other European languages is a plus.

Responsibilities

• Partner with marketing to design and deliver CRM campaigns across European markets.
• Own the email marketing calendar across EU markets and align with trading priorities.
• Line manage and develop a CRM Assistant.
• Lead omni-channel customer journeys and segmentation for Europe.
• Collaborate with content teams to produce email and cross-channel communications.
• Implement and optimise automated CRM workflows and touchpoints.
• Track campaign performance and translate data into actionable insights.

Skills

CRM software

Email marketing

Analytics

Communication

Campaign management

European markets

English fluency

Multilingual

Tools

Emarsys

Klaviyo

Job description

The Role: Join our team as a Senior CRM Executive reporting into the CRM Lead focused on European markets for Sports Direct, where you'll play a fundamental role in nurturing customer relationships and driving engagement across multiple markets. We are seeking a candidate who is passionate about CRM strategies, possesses a deep understanding of consumer behaviour, and is committed to delivering personalized and impactful campaigns. As a Senior CRM Executive, you'll have the opportunity to shape our customer communication strategy and enhance our sales and brand's connection to various audiences.

Key Responsibilities

• Partner with marketing and cross-functional teams to design and deliver CRM campaigns that engage audiences across multiple European markets, drawing on your CRM expertise to shape strategy and execution.
• Own the email marketing calendar across all EU markets, aligning content and timing with trading trends, commercial priorities, and seasonal moments.
• Line manage and develop a CRM Assistant, providing coaching and collaborating closely on strategic direction.
• Lead the orchestration of omni-channel customer journeys, ensuring a seamless experience across touchpoints.
• Build and maintain customer segmentation strategies tailored to each European market, ensuring communications remain relevant and engaging for distinct audience groups.
• Work closely with marketing and content teams to produce compelling email and cross-channel communications suited to European audiences.
• Implement and continuously optimize automated CRM workflows, delivering timely, personalized touchpoints throughout the customer journey.
• Track and analyze campaign performance (open rates, click-through rates, conversion, retention), turning data into actionable insights and recommendations.
• Stay ahead of CRM trends and best practices across European markets, adapting strategy to make the most of emerging technologies and approaches.
• Collaborate with external partners and agencies where needed to strengthen CRM strategy and execution across European markets.
• Maintain up-to-date knowledge of GDPR, PECR, and evolving regulatory requirements affecting CRM marketing across Europe.
• Drive audience activation and segmentation.
• Shape data strategy and collection practices.
• Oversee email deliverability performance.
• Maximize use of the CRM tech stack.
• Lead journey orchestration end-to-end.
• Define and report on CRM value measurement.
• Optimize automated behavioural and lifecycle workflows across EU markets.

A motivated and innovative individual with a passion for CRM and a deep understanding of consumer landscapes.

• Proficiency in CRM software and tools, as well as experience with email marketing platforms and automation. Familiarity with Emarsys and Klaviyo is a plus
• Strong analytical skills, capable of deriving insights from CRM data to refine campaigns and improve customer engagement.
• Effective communication skills, with the ability to convey CRM strategies and results to both technical and non-technical stakeholders.
• Experience in developing and executing successful CRM campaigns, including audience segmentation, content creation, and performance analysis.
• Familiarity with European consumer preferences, cultural nuances, and communication trends that influence CRM strategies.
• Proven track record of enhancing customer engagement, retention, and loyalty through CRM initiatives.
• Fluent in English, ideally with proficiency in other European languages being a significant advantage.

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It's bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded - check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental we