Senior CRM Executive

Frasers Group; Mansfield; On-site; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Frasers Champion

Retail Reconnect

Fearless 1200

Employee Welfare

Frasers Fit

Retail Trust

Job summary

Frasers Group seeks a Senior CRM Executive to lead CRM strategy across European markets for Sports Direct, FLANNELS, USC and GAME. You will nurture customer relationships and drive engagement with personalized campaigns.

You’ll shape email and cross-channel communications, manage a CRM Assistant, and optimize workflows to deliver timely, targeted customer journeys across EU audiences.

Qualifications

• Experience designing and executing CRM campaigns across multiple markets.
• Strong analytical skills to derive insights from campaign data.
• Excellent communication with technical and non-technical stakeholders.

Responsibilities

• Design and deliver CRM campaigns across European markets.
• Own email marketing calendar across EU markets.
• Line-manage a CRM Assistant and steer strategic direction.
• Lead omni-channel customer journeys and segmentation strategies.
• Collaborate with marketing and content teams for regional communications.
• Optimize automated CRM workflows and measure campaign performance.

Skills

CRM software

Email marketing

Data analysis

Cross-functional collaboration

Education

Experience in CRM campaigns

Tools

Emarsys

Klaviyo

Job description

At Frasers Groupwe’rerethinking retail. Through digital innovation and unique store experiences,we’reserving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry,we’reelevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Ourvision-we are building theplanet’smost admired and compelling brand ecosystem

Our purpose-we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven tooperateoutside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

Own itand back yourself- Own the basics, own yourroleand own the result

Thinkwithout limits-Think, think fast, think fearlessly

Be relevant-Relevantto our people, ourpartnersand the planet

Are you ready to join the Fearless?

Job Description

The Role:Join our team as aSenior CRM Executivereporting into the CRM Leadfocused onEuropean marketsfor Sports Direct, whereyou'llplay a fundamental role in nurturing customer relationships and driving engagement across multiple markets. We are seeking a candidate who is passionate about CRM strategies,possessesa deep understanding of consumerbehaviour, and is committed to delivering personalized and impactful campaigns. As aSenior CRM Executive,you'llhave the opportunity to shape our customer communication strategy and enhance our sales and brand's connection to various audiences.

Key Responsibilities:

• Partner with marketing and cross-functional teams to design and deliver CRM campaigns that engage audiences across multiple European markets, drawing on your CRMexpertiseto shape strategy and execution.
• Own the email marketing calendar across all EU markets, aligning content and timing with trading trends, commercial priorities, and seasonal moments.
• Line manage and develop a CRM Assistant, providing coaching and collaborating closely on strategic direction.
• Lead the orchestration of omni-channel customer journeys, ensuring a seamless experience across touchpoints.
• Build andmaintaincustomer segmentation strategies tailored to each European market, ensuring communicationsremainrelevant and engaging for distinct audience groups.
• Work closely with marketing and content teams to produce compelling email and cross-channel communications suited to European audiences.
• Implement and continuouslyoptimizeautomated CRM workflows, deliveringtimely, personalized touchpoints throughout the customer journey.
• Track andanalyzecampaign performance (open rates, click-through rates, conversion, retention), turning data into actionable insights and recommendations.
• Stay ahead of CRM trends and best practices across European markets, adapting strategy to make the most of emerging technologies and approaches.
• Collaborate with external partners and agencies where needed to strengthen CRM strategy and execution across European markets.
• Maintain up-to-date knowledge of GDPR, PECR, and evolving regulatory requirements affecting CRM marketing across Europe.
• Drive audience activation and segmentation.
• Shape data strategy and collection practices.
• Oversee email deliverability performance.
• Maximize use of the CRM tech stack.
• Define and report on CRM value measurement.
• Optimizeautomated behavioural and lifecycle workflows across EU markets.

Qualifications

• A motivated and innovative individual with a passion for CRM and a deep understanding of consumer landscapes.
• Proficiencyin CRM software and tools, as well as experience with email marketing platforms and automation. Familiarity withEmarsysandKlaviyois a plus
• Strong analytical skills, capable of deriving insights from CRM data to refine campaigns and improve customer engagement.
• Effective communication skills, with the ability to convey CRM strategies and results to both technical and non-technical stakeholders.
• Experience in developing and executing successful CRM campaigns, including audience segmentation, content creation, and performance analysis.
• Familiarity with European consumer preferences, cultural nuances, and communication trends that influence CRM strategies.
• Proventrack recordof enhancing customer engagement, retention, and loyalty through CRM initiatives.
• Fluent in English, ideally withproficiencyin other European languages being a significant advantage.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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