CRM Executive

ENGINEERINGUK; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the media industry is seeking a CRM Executive to enhance customer engagement through effective email marketing strategies. The role involves managing campaigns, utilizing data analytics, and ensuring compliance with data laws. Join a dynamic team that values diversity and offers extensive training and development opportunities.

Benefits

Medical Cover

Parental Leave

Life Assurance

Season Ticket Loans

Flexible Benefits

Qualifications

• Experience in managing simultaneous email marketing campaigns.
• Understanding of data compliance laws including GDPR.
• Excellent organisation and time-management skills.

Responsibilities

• Manage delivery of digital customer communications focusing on email.
• Build detailed data workflows within Adobe Campaign.
• Monitor campaigns and identify areas for improvement.

Skills

Data Analysis

Email Marketing

Customer Segmentation

Time Management

Attention to Detail

Tools

Adobe Campaign

Job description

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The CRM Executive will work closely with the Subscriptions team and Customer Insight and Analytics team, supporting the implementation of digital customer communications for our fast-paced business.

Using customer data and analytics tools, you will be responsible for delivering on the CRM strategy, processes, email activity, testing and technical capabilities, all with a view to driving increased customer transactions, value and incremental revenues.

Key Responsibilities

• Manage the day-to-day delivery of digital customer communications (with a focus on email) within Subscriptions acquisition and retention, with scope to work across editorial, commerce and advertising campaigns.
• Build detailed data workflows within the Adobe Campaign platform, working with complex sets of data and customer segmentation.
• Monitor and respond to new marketing and testing briefs for the CRM team.
• Translate data briefs from stakeholders into audience selection criteria within our database.
• Liaise with stakeholder teams to coordinate proofing and approval of creative assets.
• Create and optimise key customer lifecycle automations.
• Monitor active campaigns, problem-solve, and proactively identify areas for improvement.
• Report on CRM activity and highlight opportunities to stakeholders and the wider business.
• Effectively manage relationships with internal stakeholders and colleagues.
• Ensure best practice marketing and data compliance principles are adhered to.

Requirements

• Experience in a CRM or Marketing entry-level position, managing the deployment of simultaneous email marketing campaigns for a large or complex audience.
• Passionate about driving insights through data and looking for ways to improve/optimise processes.
• Experience with customer profiling and segmentation, with an understanding of database structures in order to manipulate data for email campaigns
• Understanding of operational reporting & analysis, with experience reporting on email or other marketing campaign metrics
• Understanding of key principles behind email deliverability
• Awareness of data compliance laws and updates, including GDPR and PECR
• Excellent organisation and time-management skills
• Ability to prioritise effectively within a fast-paced environment
• Laser-sharp attention to detail

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Level 3 Disability Confident Leader as part of the government's Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

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