CRM Executive

BBC Studios; London; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

BBC Studios is seeking a CRM Executive to manage email marketing campaigns for key brands like BBC Earth and Top Gear. The role involves setting up campaigns, ensuring quality outputs, and analyzing performance to enhance engagement. This hybrid position offers a competitive salary and opportunities for professional growth.

Benefits

Flexible 35-hour workweek

26 days holiday plus additional options

Defined pension scheme

Discounts on healthcare and gym

Career progression opportunities

Qualifications

• Experience managing segmented and personalized marketing campaigns.
• Ability to analyze data and generate insights for campaign improvement.
• Strong copywriting and editorial skills.

Responsibilities

• Manage the curation and deployment of email marketing newsletters.
• Set up new email campaigns in Salesforce Marketing Cloud.
• Produce email performance reports to improve campaigns.

Skills

Data analysis

Stakeholder management

Copywriting

HTML knowledge

Tools

Salesforce Marketing Cloud

Job description

Get AI-powered advice on this job and more exclusive features.

Package Description

Job Reference: 23667

EXTEND Job Code: EX2324

Band: C

Contract Type: Permanent

Salary: £27,600 – £32,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working.

About BBC Studios

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent responsible for platform-defining shows like Strictly Come Dancing, Bluey, Prehistoric Planet, and Planet Earth III.

The range and quality of our content are unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re also home to bbc.com, the widest-read English language news website in the world, and the UK’s largest distributor of British content.

About Our CRM Team

The CRM team sits within the Brands & Licensing division of BBC Studios, tasked with growing our addressable audiences across key brands such as Bluey, Doctor Who, BBC Earth, and Top Gear. Our vision is to leverage world-renowned content and data to deliver personalized experiences that build long-lasting relationships with our customers and consumers.

The Role

The CRM Executive manages the curation and deployment of email marketing newsletters for Trade Marketing (B2B) and Brands such as BBC Earth & Top Gear (B2C).

Responsibilities

• Set up new email campaigns in Salesforce Marketing Cloud, source materials, check targeting rules, and validate links before approval.
• Perform audit checks regularly to ensure database integrity.
• Ensure all email and website outputs are of high quality and comply with editorial guidelines.
• Produce email performance reports to improve campaigns and inform stakeholder decisions.
• Maintain a robust email QA process to mitigate operational risks.

Strategy and Planning

• Support the CRM Manager in delivering the CRM campaign plan across B2B and B2C activities.
• Plan and prioritize weekly activities, ensuring delivery aligns with schedule, budget, and standards.
• Create A/B testing plans to optimize performance.

Relationships and Development

• Build strong relationships with CRM teams and organizational stakeholders.
• Serve as the go-to person for email campaign questions and manage technical queries with suppliers.
• Focus on personal development and stay updated on marketing, CRM, and digital trends.
• Support onboarding and training of new junior colleagues.

What Does It Take?

Essential Criteria:

• Experience managing segmented and personalized marketing campaigns.
• Ability to analyze data and generate insights for campaign improvement.
• Proficiency in stakeholder management.
• Strong copywriting and editorial skills.
• Good understanding of HTML and web standards.

Desirable Criteria:

• Understanding of BBC and its media market position.
• Experience with Salesforce Marketing Cloud is beneficial.

Life at BBC Studios

We value how we do things as much as what we do. Our values and behaviors are integral to our culture. Please review our values and behaviors here.

The BBC is committed to diversity and inclusion, encouraging applications from underrepresented groups. Details of our D&I plan can be found here.

BBC Studios prioritizes sustainability, aligning with the BBC Group’s Net Zero targets. More info here.

What You Will Gain

• Competitive salary package
• Flexible 35-hour workweek
• 26 days holiday plus additional options
• Defined pension scheme, discounts on healthcare, gym, and more
• Career progression opportunities including courses and workshops

Next Steps

Note: Employment screening, including reference checks, eligibility to work, safeguarding, and social media checks, will be conducted for successful candidates. Offer conditional on these checks.