CRM Executive

The Guardian; Greater London; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Annual leave 30 days

Pension scheme

Volunteer days

Season ticket loans

Private healthcare

Dental insurance

Parental leave

Flexible working

Job summary

The Guardian is seeking a CRM Executive to plan and execute multi-channel campaigns across the reader lifecycle. You will manage acquisition, in-life, upsell and renewal activities, and present performance insights to stakeholders.

You'll work in a hybrid setup, three days a week in our Kings Cross offices and two days remote, with opportunities for training and career development within a diverse, inclusive team.

Qualifications

• Experience planning and executing multi-channel CRM campaigns across lifecycle stages.
• Ability to track, analyze and report on campaign performance.
• Experience in audience-centric data-driven marketing and cross-channel execution.

Responsibilities

• Plan, develop and implement multi-channel CRM campaigns (acquisition, in-life, upsell/cross-sell, renewal, winback).
• Deliver measurable campaigns and journeys across channels.
• Present plans and performance insights to stakeholders in cross-functional meetings.

Skills

CRM campaigns planning

Marketing performance tracking

Audience-centric marketing

Email marketing

Tools

Braze

Job description

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a CRM Executive to join the team.The CRM Executive will beplanning and implementing multi-channel CRM activity across the reader lifecycle.

About the role

• Plan, develop and implement multi-channel campaigns such as but not limited to; acquisition, in-life, upsell/cross-sell, renewal, winback
• Deliver multi-channel and measurable customer campaigns and journeys
• Presenting plans and activity performance to a broad range of stakeholders, taking part in team and cross functional meetings

About you

• Experience of building campaigns using a CRM tool (ideally Braze but not essential)
• Experience of marketing performance tracking, analysis and reporting
• Experience in audience-centric, data-driven marketing
• Experience of executing activity across email, but other channels would be a bonus

We actively encourage applications from groups traditionally underrepresented in the UK media

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

Closing date

The closing date for applications is 6pm, Tuesday 29th September 2026.

Guardian News and Media is proud to be a London Living wage employer. The minimum salary for any full-time role within the organisation is £30,000 per annum. Salary ranges are dependent on skills and experience.

Benefits at the Guardian

• You’ll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
• Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
• We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving.
• Season ticket loans are also available.
• You are entitled to private healthcare, life cover, income protection, and eye tests.
• You can also opt in to dental insurance.
• We have enhanced maternity, paternity, adoption and shared parental leave policies in place.
• We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Culture and wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle to work scheme. Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.

Learning and development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.