Technical Campaign Executive

Bauer Media Group; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

28 days holiday

Flexible working

Bauer Academy

Maternity/Paternity leave

Volunteer days

Job summary

Bauer Media Audio is expanding its CRM team in London to deliver personalised customer journeys across leading brands. You will build and optimise multi-brand CRM campaigns, automate workflows and manage audience targeting to reach the right listeners at the right time.

Working closely with brand teams and stakeholders, you'll translate campaigns into scalable journeys, measure performance, and identify improvements. A hybrid London role with generous benefits awaits.

Qualifications

• Experience in a CRM, Email Marketing or Digital Marketing role.
• Hands-on experience delivering or supporting end-to-end CRM campaigns.
• Experience working with Braze, Salesforce Marketing Cloud, Adobe Campaign or similar tools.
• Experience building customer journeys, automations, audience segmentation or campaign workflows.

Responsibilities

• Building and managing customer journeys and automated campaign workflows within CRM platforms.
• Creating and maintaining audience segmentations to support personalised communications.
• Supporting the end-to-end execution of CRM campaigns across multiple brands and business areas.
• Managing campaign scheduling and deployment activity.
• Ensuring CRM data and campaign processes are accurate, efficient and effective.
• Supporting reporting activity and campaign performance analysis.
• Identifying opportunities to improve processes, workflows and operational efficiency.
• Working closely with colleagues across CRM, marketing and content teams to deliver engaging customer experiences.

Skills

CRM campaigns

Audience segmentation

Campaign automation

Stakeholder collaboration

Data-driven decisions

SQL basics

Tableau exposure

Media industry experience

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Tableau

Job description

Our Team: How We Enrich Everyday Life

You’ll be joining Bauer Media Audio’s growing CRM team – the people behind the personalised customer journeys that help transform listeners into loyal fans. We work across some of the UK’s most recognised audio brands, including KISS, Magic Radio, Greatest Hits Radio, Absolute Radio, Kerrang! and Planet Rock, as well as competitions and promotions such as Make Me A Winner.

Our Team: How We Enrich Everyday Life

You’ll be joining Bauer Media Audio’s growing CRM team – the people behind the personalised customer journeys that help transform listeners into loyal fans. We work across some of the UK’s most recognised audio brands, including KISS, Magic Radio, Greatest Hits Radio, Absolute Radio, Kerrang! and Planet Rock, as well as competitions and promotions such as Make Me A Winner.

The Difference You Will Make

This is an exciting opportunity to play a key role in the technical execution of CRM campaigns that reach millions of listeners and customers across Bauer Media.

You’ll sit at the heart of our CRM operation, acting as the link between campaign strategy and campaign delivery. Working closely with CRM colleagues, brand teams and stakeholders across the business, you’ll help build the journeys, automations, audience segmentations and campaign workflows that ensure the right message reaches the right audience at the right time.

As a newly created role within a growing team, you’ll have the opportunity to work across two distinct areas of the business – Audio and Competitions – giving you exposure to a broad range of customer journeys, audience behaviours and campaign objectives. If you enjoy combining technical thinking with marketing execution and want to see the direct impact of your work, this role offers plenty of opportunity to learn, develop and make a genuine difference.

Your Role

You’ll be responsible for supporting the technical delivery of CRM campaigns, ensuring customer journeys, audience targeting and campaign automations are built and executed effectively.

Responsibilities include, but are not limited to:

• Building and managing customer journeys and automated campaign workflows within CRM platforms.
• Creating and maintaining audience segmentations to support personalised communications.
• Supporting the end-to-end execution of CRM campaigns across multiple brands and business areas.
• Managing campaign scheduling and deployment activity.
• Ensuring CRM data and campaign processes are accurate, efficient and effective.
• Supporting reporting activity and campaign performance analysis.
• Identifying opportunities to improve processes, workflows and operational efficiency.
• Working closely with colleagues across CRM, marketing and content teams to deliver engaging customer experiences.

The Skills You Will Bring

We’re looking for someone who enjoys the technical side of CRM and is passionate about delivering campaigns that create real customer engagement.

You will ideally have:

• Experience in a CRM, Email Marketing, Marketing Automation or Digital Marketing role.
• Hands-on experience delivering or supporting end-to-end CRM campaigns.
• Experience working with CRM platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign or similar tools.
• Experience building customer journeys, automations, audience segmentation or campaign workflows.
• Strong organisational skills and excellent attention to detail.
• Confidence working with campaign data and making informed decisions based on insights.
• A collaborative approach and the ability to work with a variety of stakeholders.
• A proactive mindset with a desire to improve processes and continually learn.

It would be great if you also have:

• Direct experience using Braze.
• Exposure to Tableau or other data visualisation tools.
• Basic SQL knowledge or audience querying experience.
• Experience within media, entertainment, publishing, competitions or customer engagement environments.

Working Pattern / Location

Permanent | London Hybrid Working | 1 office day per week – with Thursday as the Team’s anchor day. Occasional travel for team collaboration may be required.

What's In It For You?

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to Bauer Academy is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s In It For You

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.