CRM Data Planner: Personalisation & Campaign Insights

Wundermanthompson; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

4 days in office

Job summary

VML in London is seeking a Data Planner to join a dynamic data planning team, focusing on CRM targeting, personalisation, measurement and optimisation on a large automotive account.

You will bridge data analysis and marketing strategy, building connected, data-inspired CRM programs and presenting to clients. This role involves collaborating with analysts, strategists, and client teams, and supports a hybrid working model with four days in the office.

Qualifications

• 2+ years of experience in a data function, preferably within an agency environment.
• Strong understanding of CRM principles and digital marketing landscape.
• Proven ability to manage your own projects and work effectively within cross-functional teams.
• Excellent communication, organization, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Strategic thinking and analytical skills with a high level of numeracy.
• Proficiency in Excel and other data analysis tools.
• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
• A passion for data and its potential to drive business impact.

Responsibilities

• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.
• Analysing campaigns to develop actionable insights.
• Defining KPIs, benchmarks, targets, and forecasts.
• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
• Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.
• Presenting regularly to clients and attending client meetings.
• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.

Skills

CRM principles

Data analysis

Cross-functional teamwork

Communication skills

Project management

Excel

Data storytelling

Presentations

Numeracy

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

Salesforce Marketing Cloud

Job description

VML in London is seeking a Data Planner to join a dynamic data planning team, focusing on CRM targeting, personalisation, measurement and optimisation on a large automotive account.

You will bridge data analysis and marketing strategy, building connected, data-inspired CRM programs and presenting to clients. This role involves collaborating with analysts, strategists, and client teams, and supports a hybrid working model with four days in the office.