CRM Executive

Allscreens Nationwide Ltd; High Wycombe; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Discretionary bonus

Hybrid working

Staff discount 20%

Cycle to work scheme

Life Assurance

Job summary

The Perfume Shop is seeking a CRM Executive to join our Customer Team in the UK. You will design and deliver CRM campaigns and lifecycle activity to drive engagement, loyalty and long-term value. Hybrid working with 3 days in the office and 2 days off‑site.

Salary up to £30,000 per annum. You will collaborate with CRM, Brand and Digital teams to translate plans into engaging communications and monitor performance to improve engagement, conversion and retention.

Qualifications

• Experience in a CRM, campaign or lifecycle marketing role.
• Experience building customer segmentation, audience targeting and campaign workflows within CRM platforms.
• Strong understanding of customer segmentation, targeting and lifecycle marketing.
• Analytical mindset with ability to use customer data to drive recommendations and performance improvements.
• Strong organisational skills and attention to detail.
• Collaborative approach across Digital, Brand and Marketing teams.

Responsibilities

• Define campaign targeting and segmentation based on customer behaviour, lifecycle stage and commercial priorities.
• Build and manage audience selections within CRM tools, ensuring accurate targeting and effective customer journey design.
• Design CRM campaign workflows, including triggers, logic, exclusions and lifecycle journeys.
• Work with CRM, Brand and Digital teams to translate campaign plans into engaging customer communications.
• Monitor campaign and journey performance, identifying opportunities to improve engagement, conversion and retention.
• Support test‑and‑learn activity to refine targeting and design.

Skills

CRM marketing

Audience segmentation

Lifecycle marketing

Analytics

Campaign management

Cross-functional collaboration

Tools

CRM platforms

Job description

We’re looking for a customer-focused CRM Executive to join our Customer Team and play a key role in creating targeted customer communications that drive engagement, loyalty and long‑term customer value.

You’ll design and deliver CRM campaigns and lifecycle activity that support customer engagement, repeat purchase and business performance. Working within the Customer Strategy Team, you’ll use customer insight, segmentation and campaign performance data to build relevant and effective customer journeys that help us better connect with our customers.

Salary: Up to £30,000 per annum

WHAT YOU’LL DO

• Define campaign targeting and segmentation based on customer behaviour, lifecycle stage and commercial priorities.
• Build and manage audience selections within CRM tools, ensuring accurate targeting and effective customer journey design.
• Design CRM campaign workflows, including triggers, logic, exclusions and lifecycle journeys.
• Work closely with CRM, Brand and Digital teams to translate campaign plans into engaging customer communications.
• Monitor campaign and journey performance, identifying opportunities to improve engagement, conversion and retention.
• Support test‑and‑learn activity, continuously refining targeting, segmentation and campaign design to improve results.

WHAT YOU’LL BRING

• Experience in a CRM, campaign or lifecycle marketing role.
• Experience building customer segmentation, audience targeting and campaign workflows within CRM platforms.
• A strong understanding of customer segmentation, targeting and lifecycle marketing.
• An analytical mindset with the ability to use customer data and insight to drive recommendations and performance improvements.
• Strong organisation skills, attention to detail and the ability to manage multiple campaigns effectively.
• A collaborative approach, with experience working across Digital, Brand and Marketing teams to deliver successful customer campaigns.

WHAT YOU’LL GAIN

• DiscretionaryBonus– We love to share our success with you!
• Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
• Hybrid Working! 3 days office and 2 days off‑site.
• Access to our TPS Perks which offers you a variety of saving and discount options.
• Buy & Sell Holiday scheme and Life Assurance.
• 20% staff discount, as well as discounts at Superdrug and Three Mobile.
• Round the clock support from ourpartnership withRetailTrust.
• Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.

“We’re a sociable bunch of down‑to‑earth people, who enjoy our work and each other’s company”

The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.