CRM Executive

The Guardian; Greater London; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

30 days annual leave + 5 days option

Pension scheme (8–12% employer)

2 volunteering days annually

Season ticket loans

Private healthcare

Life cover

Dental insurance

Enhanced parental leave

IVF, menopause, baby loss policies

Job summary

The Guardian is seeking a CRM Executive to plan and implement multi-channel CRM activity across the reader lifecycle. The role focuses on campaigns from acquisition to renewal, delivering measurable customer journeys and presenting performance to stakeholders.

Hybrid work is offered with three days in the Kings Cross office and two days remote. We value diverse backgrounds and are committed to inclusive recruitment.

Qualifications

• Experience of building campaigns using a CRM tool (ideally Braze but not essential).
• Experience of marketing performance tracking, analysis and reporting.
• Experience of executing activity across email, but other channels would be a bonus.

Responsibilities

• Plan, develop and implement multi-channel campaigns such as but not limited to; acquisition, in-life, upsell/cross-sell, renewal, winback
• Deliver multi-channel and measurable customer campaigns and journeys
• Presenting plans and activity performance to a broad range of stakeholders, taking part in team and cross functional meetings

Skills

Braze

Campaign management

Email marketing

Job description

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless, investigative journalism, and holds power to account. Our team of award-winning journalists, cutting-edge commercial professionals, and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development, with a focus on training, growth and fostering an inclusive culture.

We are now looking for a CRM Executive to join the team. The CRM Executive will be planning and implementing multi-channel CRM activity across the reader lifecycle.

About the role

• Plan, develop and implement multi-channel campaigns such as but not limited to; acquisition, in-life, upsell/cross-sell, renewal, winback
• Deliver multi-channel and measurable customer campaigns and journeys
• Presenting plans and activity performance to a broad range of stakeholders, taking part in team and cross functional meetings

About you

• Experience of building campaigns using a CRM tool (ideally Braze but not essential)
• Experience of marketing performance tracking, analysis and reporting
• Experience of executing activity across email, but other channels would be a bonus

We actively encourage applications from groups traditionally underrepresented in the UK media

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

The closing date for applications is 6pm, Friday 30th October 2026.

Guardian News and Media is proud to be a London Living wage employer. The minimum salary for any full-time role within the organisation is £30,000 per annum. Salary ranges are dependent on skills and experience.

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Karen Walter on [e-mail] to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

• You'll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days.
• Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age).
• We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving.
• Season ticket loans are also available.
• You are entitled to private healthcare, life cover, income protection, and eye tests.
• You can also opt in to dental insurance.
• We have enhanced maternity, paternity, adoption and shared parental leave policies in place.
• We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

Culture and wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle to work scheme. Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.

Learning and development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

We value honesty in your application.

AI generated content must not be presented as your own work. Please review our guidance on the use of AI in your application here.