Customer Marketing Executive

Experian; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Discretionary bonus

Pension

Healthcare

Job summary

Experian in the United Kingdom is seeking a customer marketing professional to develop and deliver CRM campaigns across email, SMS, push notifications and direct mail. You will craft customer journeys, ensure consistency across channels, and manage campaigns end-to-end with planning, execution, reporting and optimisation.

You will use customer insights to improve targeting and engagement, collaborate with internal teams and external agencies, and uphold brand compliance in a hybrid role

Qualifications

• Experience managing CRM campaigns from development through to delivery.
• Knowledge of using customer data and insights to improve campaign performance.
• Experience across direct marketing channels, including email, SMS, push notifications and direct mail.
• Experience using CRM platforms such as Salesforce, Oracle Marketing Cloud.

Responsibilities

• Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
• Create compelling customer journeys and messaging that deliver a consistent experience across channels.
• Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
• Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
• Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.

Skills

CRM marketing

Campaign management

Data-driven

Cross-channel marketing

Tools

Salesforce

Oracle Marketing Cloud

Job description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Why this role is important to us

Our CRM team plays an important role in helping customers better manage their financial wellbeing. Using customer insight, data and creativity, you will deliver engaging and relevant communications that bring our products and services to life. By creating meaningful customer experiences across multiple touchpoints, you will help promote engagement, loyalty and long-term customer value.

This is a hybrid role reporting into our Senior Customer Marketing Manager.

Work That Matters - What You'll Do

• Develop and deliver CRM campaigns across email, SMS, push notifications and direct mail.
• Create compelling customer journeys and messaging that deliver a consistent experience across channels.
• Manage campaigns end-to-end, including planning, execution, reporting and optimisation.
• Use customer insight and performance data to improve targeting, engagement and campaign effectiveness.
• Partner with our teams and external agencies to ensure all campaigns meet business, brand and compliance requirements.

Qualifications

What you'll need to bring to the role & Experian

• Experience managing CRM or customer marketing campaigns from development through to delivery and optimisation.
• Knowledge of using customer data and insights to improve campaign performance.
• Experience working across direct marketing channels, including email, SMS, push notifications and direct mail.
• Experience using CRM and marketing automation platforms such as Salesforce, Oracle or Marketing Cloud.

More About You

• A customer-focused marketer with experience understanding customer behaviour and delivering engaging experiences.
• A confident communicator who enjoys collaborating with partners across multiple teams.
• Detail-oriented, commercially minded and motivated by continuous improvement and results.

Additional Information

Benefits package includes:

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Internal Grade E/EB9

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces 2025 (Fortune Global Top 25), Great Place To Work in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and affirmative action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Recruitment Fraud Awareness

Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process.

Experian Careers - Creating a better tomorrow together