CRM Specialist

DC Thomson; Dundee; Hybrid; GBP 36,000 - 52,000; Full time

Benefits offered by this job

Hybrid and flexible working options

34 days annual leave (including public

p renovation

Job summary

DC Thomson is seeking a CRM Specialist to own high-impact CRM campaigns and lifecycle journeys across a portfolio of subscription brands. You will plan, build and optimise newsletters and automated journeys, using segmentation and personalization to drive engagement and value.

Reporting to the Head of CRM, you’ll collaborate with marketing, brand and commercial teams, maintaining QA standards and using data-driven insights to improve performance in a fast-paced hybrid environment.

Qualifications

• Proven experience delivering CRM, email marketing and lifecycle campaigns.
• Hands-on experience with CRM platforms (HubSpot, Iterable, Braze).
• Strong segmentation, personalisation, automation and lifecycle marketing.
• Experience using data and customer insights to inform decisions.
• Knowledge of email deliverability and compliance.
• Experience running A/B tests and applying learnings.
• Excellent analytical and problem-solving skills.
• Strong stakeholder management and communication.
• Curious, analytical mindset with action orientation.
• Proactive, collaborative and customer-focused

Responsibilities

• Own the end-to-end delivery and performance of CRM campaigns and lifecycle journeys.
• Plan, build, QA and deploy email communications across multiple brands.
• Manage CRM calendars and coordinate activity across brands.
• Analyse newsletter and journey performance seeking optimisation opportunities.
• Develop testing and optimisation plans to improve engagement and retention.
• Use segmentation and automation to deliver relevant customer experiences.
• Turn campaign data into actionable insights for stakeholders.
• Help customers understand the value of their subscriptions.
• Support communities around publications through CRM strategies.
• Collaborate with marketing, brand and commercial teams for aligned communications.
• Maintain high QA standards and CRM best practices

Skills

CRM campaigns

Email marketing

Lifecycle marketing

Data analysis

Segmentation

Personalisation

A/B testing

Stakeholder management

Tools

HubSpot

Iterable

Braze

Looker

Job description

CRM Specialist

Location: Dundee, Aberdeen, Glasgow or London (Hybrid)
Full Time | Permanent

At DC Thomson, we've been telling stories, building communities and creating trusted brands for more than 120 years. Today, our portfolio includes some of the UK's most recognisable and beloved consumer brands, including The Beano, The People's Friend, My Weekly and bunkered.

We're looking for a CRM Specialist to help us strengthen relationships with our subscribers and customers by delivering engaging, data-led communications that drive retention, loyalty and long-term value.

Reporting to the Head of CRM, you'll join a central CRM team supporting a portfolio of subscription brands. You'll play a key role in shaping customer journeys, delivering impactful email campaigns and using data, insight and testing to create meaningful customer experiences.

If you're passionate about customer behaviour, personalisation and using CRM to make a measurable difference, we'd love to hear from you.

What You'll Be Doing

• Own the end-to-end delivery and performance of CRM campaigns, newsletters and customer lifecycle journeys.
• Plan, build, QA and deploy email communications across multiple brands.
• Manage CRM calendars, coordinating activity across a diverse portfolio and balancing competing priorities.
• Analyse the effectiveness of newsletters and automated journeys, identifying opportunities to improve, consolidate or retire activity.
• Develop and execute testing and optimisation plans to improve engagement, retention and commercial performance.
• Use segmentation, personalisation and automation to deliver relevant customer experiences.
• Turn campaign data into actionable insights and recommendations for stakeholders.
• Help customers better understand and experience the value of their subscriptions.
• Support the development of engaged communities around our publications through effective CRM strategies.
• Collaborate with marketing, brand and commercial teams to ensure customer communications are aligned and impactful.
• Maintain high standards of quality, accuracy and CRM best practice through thorough QA processes.

What We're Looking For

You may already be working as a CRM Executive, CRM Specialist, Email Marketing Specialist or Lifecycle Marketing Executive and be looking for an opportunity to broaden your impact across a diverse and well-known portfolio of brands.

You'll bring:

• Proven experience delivering CRM, email marketing and customer lifecycle campaigns.
• Hands-on experience with a CRM platform such as HubSpot, Iterable, Braze or similar. We use HubSpot, but previous HubSpot experience isn't essential.
• Strong understanding of customer segmentation, personalisation, automation and lifecycle marketing.
• Experience using data and customer insights to inform decisions and improve performance.
• Knowledge of email best practice, including deliverability, compliance, contact frequency and customer experience.
• Experience running A/B tests and implementing learnings to optimise future activity.
• Excellent analytical and problem-solving skills.
• Strong stakeholder management and communication skills.
• Exceptional attention to detail.
• The ability to effectively manage multiple projects and priorities in a fast-paced environment.
• Curious and analytical, with the instinct to dig into why performance has changed and turn that understanding into action.
• Confident asking questions, challenging requirements and constructively pushing back when there's a better approach.
• A proactive, collaborative and customer-focused approach.

Experience using reporting and visualisation tools such as Looker would be beneficial but is not essential.

Why Join DC Thomson?

At DC Thomson, you'll be part of a business that's continually evolving while staying true to the audiences and communities we serve. You'll have the opportunity to work across a range of iconic brands, collaborate with talented colleagues and make a genuine impact on how we engage with our customers.

We offer:

• Hybrid and flexible working options
• 34 days annual leave (including public holidays)
• Enhanced family-friendly policies
• Pension scheme and life assurance
• Employee discounts and benefits platform
• Learning and development opportunities
• A supportive and inclusive working environment where your ideas can make a difference

Closing date for applications is 25th September at 12 noon