CRM Campaign Lead — B2B Multi-Channel Marketing

Wilmington Plc; West Midlands; Hybrid; GBP 30,000 - 34,000; Full time

Benefits offered by this job

25 Days Annual Leave

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers

Access to Wellbeing Resources

Job summary

Wilmington plc is seeking a CRM Marketing Specialist to join our marketing team in a hybrid Midlands-based role, with access to Leicester and Birmingham offices. The role focuses on building, deploying, and coordinating multi‑channel campaigns to support lead generation, customer engagement, and business growth.

Salary £30,000–£34,000 DOE, plus benefits. As a pivotal member of the marketing function, you will work across brands and business units to translate marketing plans into effective

Qualifications

• Experience using Marketo or similar marketing automation/email marketing platform.
• Experience writing, editing, and repurposing marketing content across multiple channels.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and stakeholder management skills.
• Experience in a campaign execution or email marketing role, ideally within a B2B environment.
• Strong attention to detail, with the ability to identify and resolve issues before campaigns go live.
• An understanding of email marketing best practices, audience segmentation, and campaign deployment.
• The ability to work independently while collaborating effectively with cross-functional teams.

Responsibilities

• Building and deploying campaigns across digital channels (email, web, paid media, social).
• Setting up campaign tracking, attribution, audience segmentation and reporting structures.
• Performing quality assurance checks on assets, links, tracking codes and customer journeys.
• Creating and adapting marketing content (email copy, social posts, CTAs, landing pages).
• Repurposing content into channel-specific marketing materials.
• Coordinating campaign timelines and asset delivery across stakeholders.
• Managing multiple concurrent campaigns across Business Units.
• Monitoring live campaigns and escalating critical issues.
• Maintaining campaign documentation and supporting process improvements.
• Collaborating with internal teams to ensure campaigns launch smoothly.

Skills

Marketing automation platforms

Content writing and editing

Campaign planning and execution

Stakeholder management

Quality assurance of assets

Attention to detail

Email marketing best practices

Independent work with cross-functional

Tools

Marketo

Google Analytics

Power BI

Job description

Wilmington plc is seeking a CRM Marketing Specialist to join our marketing team in a hybrid Midlands-based role, with access to Leicester and Birmingham offices. The role focuses on building, deploying, and coordinating multi‑channel campaigns to support lead generation, customer engagement, and business growth.

Salary £30,000–£34,000 DOE, plus benefits. As a pivotal member of the marketing function, you will work across brands and business units to translate marketing plans into effective