CRM Campaign Automation Specialist

Bauer Media Group; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

28 days holiday

Flexible working

Bauer Academy

Maternity/Paternity leave

Volunteer days

Job summary

Bauer Media Audio is expanding its CRM team in London to deliver personalised customer journeys across leading brands. You will build and optimise multi-brand CRM campaigns, automate workflows and manage audience targeting to reach the right listeners at the right time.

Working closely with brand teams and stakeholders, you'll translate campaigns into scalable journeys, measure performance, and identify improvements. A hybrid London role with generous benefits awaits.

Qualifications

• Experience in a CRM, Email Marketing or Digital Marketing role.
• Hands-on experience delivering or supporting end-to-end CRM campaigns.
• Experience working with Braze, Salesforce Marketing Cloud, Adobe Campaign or similar tools.
• Experience building customer journeys, automations, audience segmentation or campaign workflows.

Responsibilities

• Building and managing customer journeys and automated campaign workflows within CRM platforms.
• Creating and maintaining audience segmentations to support personalised communications.
• Supporting the end-to-end execution of CRM campaigns across multiple brands and business areas.
• Managing campaign scheduling and deployment activity.
• Ensuring CRM data and campaign processes are accurate, efficient and effective.
• Supporting reporting activity and campaign performance analysis.
• Identifying opportunities to improve processes, workflows and operational efficiency.
• Working closely with colleagues across CRM, marketing and content teams to deliver engaging customer experiences.

Skills

CRM campaigns

Audience segmentation

Campaign automation

Stakeholder collaboration

Data-driven decisions

SQL basics

Tableau exposure

Media industry experience

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Tableau

Job description

Bauer Media Audio is expanding its CRM team in London to deliver personalised customer journeys across leading brands. You will build and optimise multi-brand CRM campaigns, automate workflows and manage audience targeting to reach the right listeners at the right time.

Working closely with brand teams and stakeholders, you'll translate campaigns into scalable journeys, measure performance, and identify improvements. A hybrid London role with generous benefits awaits.