CRM Automation Lead - 6-Month Contract

Cass Art; Greater London; In loco; GBP 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Cass Art is seeking a CRM Automation Lead on a temporary 6-month basis. You will identify, design, and implement automation strategies to boost customer engagement, retention and commercial performance.

You’ll own automated journeys, monitor performance and collaborate with retail, e-commerce and marketing teams to translate business needs into CRM activity. The role requires a self-starter who can spot opportunities, turn ideas into action, and work across teams to deliver tangible results

Competenze

• Proven experience in building automations and triggers.
• Strong email design sense, messaging hierarchy, basic HTML and copywriting.
• Experience with personalised content and evergreen content.
• Knowledge of omnichannel customer experience across store, online, email, SMS, and direct mail.
• Ability to manage projects and liaise across teams.
• High attention to detail in CRM campaigns and data.
• Experience with Ometria or similar platforms (Bloomreach, Klaviyo).
• Familiarity with loyalty/reward programmes, customer profiling and segmentation.
• Comfort using Basecamp or Trello for project tracking.
• Experience working in a retail business.

Mansioni

• Identify, build and optimise automated journeys and triggers across the customer lifecycle.
• Monitor automation performance and identify opportunities for improvement.
• Support the Chief Commercial Officer in developing a new membership welcome journey.
• Build and schedule emails during peak trading and ad hoc periods.
• Share platform knowledge across CRM team and document it for reference.
• Collaborate with retail, e-commerce and marketing teams to translate business needs into CRM activity.
• Provide regular updates to all stakeholders.

Conoscenze

Automation

Email design

Personalisation

Omnichannel experience

Project management

Attention to detail

Ometria

Loyalty programs

Basecamp

Retail experience

Strumenti

Ometria

Bloomreach

Klaviyo

Basecamp

Trello

Descrizione del lavoro

Cass Art is seeking a CRM Automation Lead on a temporary 6-month basis. You will identify, design, and implement automation strategies to boost customer engagement, retention and commercial performance.

You’ll own automated journeys, monitor performance and collaborate with retail, e-commerce and marketing teams to translate business needs into CRM activity. The role requires a self-starter who can spot opportunities, turn ideas into action, and work across teams to deliver tangible results