Creator Manager

Buttermilk; Royal Borough of Greenwich; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Pension

Yearly Bonus

Private Medical Insurance

Juno Wellbeing Credits

Hybrid work model

Learning and Development Budget

Work Abroad Allowance

Birthday Leave

Job summary

Buttermilk in London is seeking a Creator Manager to oversee mid to macro-level influencers, ensuring discovery, onboarding, content approvals, and ongoing relationship management for high-profile campaigns.

You will coordinate negotiations, monitor campaign delivery, and collaborate with strategy, data, and client services to optimise results while maintaining ASA compliance. This hybrid role blends partnership building with hands-on campaign execution.

Qualifications

• Experience in a similar Creator Manager role in a fast-paced agency.
• Mandatory influencer management experience with strong relationships.
• Proven ability to manage mid to macro-level creators.

Responsibilities

• Influencer Discovery & Outreach to align with client goals.
• Onboarding, contract negotiations, content reviews per ASA guidelines.
• Quality control of influencer content and lists.
• Lead negotiations with mid-level influencers and advise seniors.
• Manage campaign dashboards and track progress.
• Build relationships with talent managers and coordinate logistics.
• Stay updated on trends and best practices.

Skills

Influencer management

Campaign management

Negotiations

Relationship building

Job description

Creator Manager

Department: Creator Services

Location: London

Hybrid Working: 3 days in office / 2 days remote

About Buttermilk:

Buttermilk is a leader in influencer marketing, delivering dynamic campaigns that connect brands with the right influencers to achieve meaningful results. As a Creator Manager, you will play a pivotal role in overseeing mid to macro-level influencers, ensuring high standards across discovery, negotiations, and content approvals for our Silver and Gold-tier clients.

Role Overview:

The Creator Manager will manage influencer campaigns for mid to macro/VIP influencers, ensuring seamless execution from discovery to campaign completion. You’ll be responsible for overseeing influencer quality control, managing negotiations, and building strong relationships with talent managers. This role requires a blend of strong interpersonal skills, business acumen, and the ability to deliver high-quality work under tight deadlines.

Key Responsibilities:

• Influencer Discovery & Outreach:

  • Identify, research, and engage mid to macro-level influencers who align with client campaign goals.

• Influencer Onboarding & Management:

  • Oversee the onboarding process, including contract negotiations, content reviews, and approvals, ensuring compliance with ASA guidelines.
  • Serve as the primary point of contact for influencers, maintaining strong, ongoing communication throughout the campaign lifecycle.

• Quality Control & Monitoring:

  • Review influencer content and creator lists, ensuring it meets client standards for quality, accuracy, and campaign goals.
  • Monitor campaign targets and performance, ensuring influencer delivery is on time and within agreed parameters.

• Negotiations & Contracting:

  • Lead negotiations with mid-level influencers, ensuring cost-effective deals without compromising quality.
  • Provide guidance to Senior Creator Executives (SCE) on mid-tier negotiations, serving as a support and sounding board.

• Campaign Management & Reporting:

  • Manage campaign dashboards, ensuring accurate data entry, monitoring progress, and conducting spot checks for quality assurance.
  • Collaborate with internal teams (strategy, data, client services) to optimise influencer campaign strategies and troubleshoot any issues.

• Relationship Building & Fulfilment Support:

  • Build and maintain proactive relationships with talent managers to secure premium creators for campaigns.
  • Provide support in logistics and fulfillment, ensuring product send-outs and campaign materials are delivered on time.

• Industry Knowledge & Best Practices:

  • Stay updated on social media trends, platforms, influencer landscape, and ASA guidelines, ensuring Buttermilk’s influencer strategies remain cutting-edge.
  • Share industry insights with internal teams to continuously improve campaign performance.

Experience & Qualifications:

• Experience in a similar Creator Manager role or equivalent in a fast paced agency environment handling influencer marketing and campaign management
• Mandatory experience in influencer management with strong relationships and a proven ability to handle mid to macro-level creators.
• Demonstrated success in managing influencers and building strong relationships, especially with macro/VIP creators.

What We Offer:

• Pension, matching contributions
• Yearly Bonus
• Private Medical Insurance
• Juno Wellbeing Credits
• Hybrid Working (3 days remote, 2 days at home)
• £150 Work-from-Home Setup
• Night Key
• Birthday Leave
• Learning and Development Budget
• Work Abroad Allowance