Creator & Affiliate Growth Lead (Hybrid)

Profiles Creative; Lewes; Hybrid; GBP 72,000 - 98,000; Full time

Job summary

Profiles Creative is partnering with a high-growth wellness brand in East Sussex to appoint a Head of Creator & Affiliate. The role is hybrid and focuses on building the creator function across the UK, Europe and US to scale performance.

You will own creator strategy, negotiations, and the affiliate program, leading a small team and working closely with performance to drive unit economics and growth. £85,000 salary plus benefits.

Qualifications

• Proven experience scaling creator/influencer content within paid media.
• Strong commercial negotiation skills around paid usage rights.
• Experience across UK, Europe and US markets is a plus.
• DTC wellness/beauty experience advantageous.
• Line management experience.

Responsibilities

• Build and scale a creator pipeline across the UK, Europe and US.
• Own creator strategy, selection, briefing and testing, ensuring content aligns with paid media requirements.
• Lead negotiations across creator fees, usage rights, exclusivity and multi-asset deals.
• Develop a scalable approach to paid usage rights that supports performance and commercial efficiency.
• Build and grow the affiliate creator programme, overseeing recruitment, activation and retention.
• Work closely with the Head of Performance to understand which creators, formats and hooks are driving results.
• Own the creator budget and make investment decisions based on performance and unit economics.
• Lead and develop the UK, EU and US Talent Managers and Affiliate Executive.
• Stay ahead of developments across creator platforms, TikTok Shop, social commerce and affiliate

Skills

Creator strategy

Negotiation

Paid media

Team leadership

Multi-market

Job description

Profiles Creative is partnering with a high-growth wellness brand in East Sussex to appoint a Head of Creator & Affiliate. The role is hybrid and focuses on building the creator function across the UK, Europe and US to scale performance.

You will own creator strategy, negotiations, and the affiliate program, leading a small team and working closely with performance to drive unit economics and growth. £85,000 salary plus benefits.