Creative Strategist (Paid Media)

Reformed

England

On-site

GBP 25,000 - 35,000

Full time

14 days+

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Job summary

A leading UK DTC brand is seeking a Creative Strategist to join their fast-paced team in London. This entry-level role involves sourcing content creators and crafting high-performing video ads optimized for platforms like Instagram and TikTok. Ideal candidates will have a portfolio showcasing performance-driven content and the ability to work in a dynamic environment. Join a brand that is reshaping the food and beverage services industry.

Qualifications

Proven experience creating content for paid advertising.
Strong portfolio of performance-driven video creatives.
Exceptional creative instincts and storytelling skills.

Responsibilities

Source and collaborate with content creators to produce content.
Write compelling creative briefs for content creators.
Review video edits to ensure quality output.

Skills

Experience with Instagram & TikTok Ads

Creative storytelling

Performance metrics understanding

Excellent communication skills

Job description

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We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.

Key Responsibilities

Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals
Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors
Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics
Deliver a steady pipeline of short‑form video assets optimised for Instagram and other social ad platforms, refreshed weekly
Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.

Requirements

Proven experience creating content for paid advertising, particularly for Instagram & TikTok Ads (Meta platform)
A strong portfolio or examples of performance‑driven video creatives
Exceptional creative instincts and a knack for storytelling in under 30 seconds
Solid understanding of performance metrics (CTR, thumb‑stop rate, hold rate etc.) and how to reverse engineer creative from results
Ability to juggle multiple projects and meet tight weekly deadlines
Excellent written and verbal communication skills
A strong motivation to join the fastest growing DTC brand in the United Kingdom and willingness to take the ownership & responsibility to lead the Creative Strategy department.

Seniority level