Creative Product Development Manager (FTC)

BBC Group and Public Services; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading company in the media industry is seeking a Creative Product Development Manager to oversee product development for consumer products, particularly focusing on the Bluey brand. This hybrid role in London involves managing product development from concept to production while ensuring creative excellence across all brand touchpoints. The successful candidate will engage closely with stakeholders to align product strategy with brand initiatives and market needs.

Benefits

Flexible 35-hour working week

26 days holiday plus additional Corporation Day

Defined pension scheme

Discounted dental and health care

Career progression opportunities

Qualifications

• Extensive product development experience on rights owner / IP owner side.
• Hardlines and Softlines product development experience covering all categories.
• Knowledge of working with agents and EMEA markets.

Responsibilities

• Manage product development from concept to production for assigned brands.
• Lead global fashion collaborations to maintain brand integrity.
• Provide design service to licensees with creative and commercial guidance.

Skills

Product development

Creative direction

Brand management

Category development

Market evaluation

Education

Experience working on rights owner / IP owner side

Experience with hardlines and softlines product development

Tools

Mediabox box approvals

Job description

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Product Management & Design

Fixed Term - Full Time

London, GB, W12 7FA

Job Closing Date: 03/06/2025

THE ROLE

Job Reference: 23983

Band: D

Contract Type: Fixed-Term Contract (9 months)

Salary: £50,000 - £60,000 + London Weighting (£5,319), depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working.

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

ABOUT OUR CREATIVE TEAM

The Creative Team within the Brands and Licensing division manages all product development approval across all merchandise produced globally. Working closely with their commercial team counterparts, members of the creative team work closely with licensed partners to develop and produce merchandise across BBC Studio’s brands.

The Creative Team is also responsible for the output of styleguides and assets that us shared with partners externally to use across merchandise and other brand touchpoints.

THE ROLE

The Creative Product Development Manager will be responsible for providing a quality design, product development and approval service for consumer products licensing business at BBC Studios, with a primary focus on Bluey product.

Responsibilities:

• Managing product development from concept through to production on assigned brands, covering both UK and EMEA ranges, for the assigned preschool property, ensuring creative excellence and integrity across all brands.
  
  
  
• Manage high profile global fashion collaborations – develop bespoke assets if required, leading on creative direction which remains on brand but also pushing through trends.
  
  
  
• Provide a quality design service to licensees, ensuring a high degree of design input, range planning and creative and commercial guidance to maximise the brand and commercial potential of the portfolio.
  
  
  
• Work with all relevant teams and stakeholders to ensure development is on brand and adheres to all product development and approval stages.
  
  
  
• Work closely with rights owners and where necessary mediate between licensees and rights owners to overcome specific design and market needs as well as technical requirements of licensees and retailers without loss of brand integrity.
  
  
  
• Actively evaluate product development needs of partners beyond core brand materials. Manage development of creative materials from photoshoots through to Style Guides.
  
  
  
• Manage style guide creation – relationship management with agency, animation studio and internal stakeholders from beginning through to end, with sign off and overseeing from Head of Product Development.
  
  
  
• Work with the Marketing, Sales and Retail departments to pull together inspiration boards and product development plans for presentation purposes.
  
  
  
• Support expansion into new territories and align closely with brands, legal and commercial teams growing in these territories.
  
  
  
• Leading and managing creative across local live and / or retail activations, working closely with Head of Live attractions. Managing approvals and asset request with brand owners and licensee – required to work under specified timelines.

WHAT DOES IT TAKE?

ESSENTIAL CRITERIA;

• Extensive product development experience working on rights owner / IP owner side as licensor
  
  
  
• Hardlines and Softlines product development experience – this role will cover all categories including FMCG – cross category development experience is essential
  
  
  
• Knowledge and experience of working with agents and EMEA markets
  
  
  
• Experience of Mediabox box approvals and styleguide sites

DESIRABLE CRITERIA;

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here .

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here .

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here .

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package
  
  
• Flexible 35-hour working week for work-life balance
  
  
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
  
  
• A defined pension scheme and discounted dental, health care, gym and much more
  
  
• Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.