Creative Lead (mat cover)

剔偉; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a visionary leader to elevate its brand identity and creative direction. This role involves overseeing all creative assets, ensuring high-quality packaging, and managing a team of freelancers. The ideal candidate will possess a keen eye for detail, cultural awareness, and the ability to adapt to changing business goals. By fostering a collaborative environment, you will drive the creative vision across various platforms, including packaging, advertising, and social media. Join a forward-thinking team and make a significant impact on the brand's evolution.

Qualifications

• Proven experience in creative direction and brand management.
• Strong knowledge of packaging design and print production.

Responsibilities

• Oversee TRIP's brand identity and creative direction across all formats.
• Manage a team of freelancers and ensure high-quality creative outputs.

Skills

Creative Direction

Brand Identity Management

Packaging Design

Project Management

Team Leadership

Budget Management

Cultural Awareness

Education

Bachelor's Degree in Design or Related Field

Tools

Adobe Creative Suite

Project Management Software

Job description

Design Vision

• A visionary responsible for TRIP's brand identity, overseeing the creative direction across all formats including packaging, advertising, websites, and social media.
• Strong attention to detail in creating clear, standout packaging across various formats, working with printers to ensure high-quality results.
• Overseeing all of TRIP's creative assets and ensuring guidelines are consistently updated to support team members.
• Elevating TRIP's brand by staying close to the cultural pulse and adapting as needed.
• Developing channel expertise within the team to reflect changing business goals, including understanding best-in-class packaging, POS, and Meta assets.

Creative Leadership

• Manage a team of freelancers and oversee the creative project management workflow.
• Build out the budget and resource needs for the creative team at TRIP.
• Proactively present ideas for efficiencies, in-housing roles, or additional support when needed.
• Educate the wider business on the TRIP brand and creative assets.
• Develop channel expertise in areas such as growth assets, web, email, Amazon, Meta, shopper marketing, packaging, brand campaigns, and activations.

Exceptional Execution

• Consistently challenge TRIP's brand and design team to raise standards via weekly review sessions.
• Ensure assets are correctly filed and easily accessible to prevent misprints (creative drive optimization).
• Serve as the go-to person for all print and packaging needs, knowledgeable about partner ways of working, printing techniques, and industry best practices.
• Evolve the TRIP creative playbook to serve as the single source of truth for the team.
• Lead art direction, photography, and videography production.