Country Manager UK & Ireland - DAZN BET

DAZN; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

25 days’ annual leave

Private medical insurance

Pension contributions up to 5%

Family-friendly benefits

Flexible working

Learning and development resources

Job summary

A leading sports media company is seeking a Country Manager for the UK & Ireland to define the market strategy and own the P&L. This role involves leading a high-performing team, driving marketing strategies, delivering customer acquisition, and ensuring compliance with regulations. The ideal candidate will possess significant leadership experience in the betting market, strong communication skills, and an analytical approach to decision-making. The position offers competitive benefits and the opportunity to shape the company’s direction in the UK.

Qualifications

• Proven leadership in UK digital betting & gaming market.
• Strong understanding of compliance and marketing best practices.
• Experience in consumer-facing business scaling.
• Experience scaling a consumer betting business.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Own the UK market strategy and P&L.
• Lead UK marketing activities and campaigns.
• Manage and develop a high-performance UK team.
• Localise DAZN BET strategies for UK customers.
• Maintain compliance with UKGC regulations.
• Translate BI insights into monthly commercial plans and actions.
• Ensure compliance with UKGC and advertising regulations.
• Represent the UK market with clear internal communication to stakeholders.

Skills

Senior leadership experience

Understanding of UKGC regulations

Ability to deliver customer acquisition

Excellent communication skills

Analytical mindset

Brand campaigns

Budgeting

Forecasting

Stakeholder management

Team leadership

Job description

Country Manager UK & Ireland – DAZN BET

Join to apply for the Country Manager UK & Ireland role at DAZN BET.

Position Details

Department: 10-895 – Marketing – Marketing

Location: UK – London

Why Join DAZN?

DAZN is transforming how fans experience sport. As one of the fastest‑growing sports media and technology businesses, we deliver premium live and on‑demand content to millions worldwide.

DAZN BET combines live sport with a data‑driven betting experience. We focus on building safe, innovative, and engaging products for sports fans, powered by the DXZN global footprint.

Joining DAZN BET now means shaping our UK strategy, leading a high‑performing team, and directly impacting how fans discover, engage, and enjoy our betting products.

The Role

As Country Manager – UK, you will lead and scale DAZN BET in the UK market. You will own the country P&L, customer growth, marketing strategy, and operational performance, ensuring the UK proposition is competitive, compliant, and aligned with the DAZN brand.

You will oversee a local team (Marketing Manager, CRM Manager, Social Media Manager) while partnering with central teams across Product, Sportsbook, Gaming, Analytics, Legal, Compliance, and Operations. Report directly to the EVP Growth Markets.

Set the strategic direction, drive commercial and marketing plans, and represent DAZN BET as the senior figurehead.

What You'll Be Doing

• Own the UK market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
• Lead all UK marketing activity—acquisition, CRM/retention, brand, and social—ensuring campaigns are high‑impact, compliant, and ROI‑positive.
• Manage and develop the UK team (Marketing Manager, CRM Executive, Social Media Manager), driving a high‑performance and customer‑focused culture.
• Localise the DAZN BET proposition for UK customers, working with product, sportsbook, and gaming teams to optimise features, promotions, and competitive positioning.
• Own key UK commercial and B2B partnerships, ensuring high‑quality delivery, performance, and strategic alignment with market needs.
• Translate BI insights into strategy, shaping monthly commercial plans, player value optimisation, and marketing decisions based on UK customer behaviour.
• Ensure full compliance with UKGC and advertising regulations, partnering with Legal, Compliance, and Safer Gambling to maintain responsible operations.
• Represent the UK market internally, building strong relationships across DAZN and DAZN BET, and communicating decisions clearly to stakeholders.

What You'll Bring

• Senior leadership experience in the UK digital betting & gaming market, including marketing ownership and P&L responsibility.
• Strong understanding of UKGC regulations, compliance requirements, and best practice across marketing and operations.
• Proven ability to deliver customer acquisition, CRM/retention programmes, and brand‑level marketing campaigns in the UK market.
• Experience scaling a consumer‑facing betting business through local insight, commercial focus, and creative marketing execution.
• Excellent communication and stakeholder management skills, with the ability to work cross‑functionally with central and local teams.
• Analytical mindset with deep experience in budgeting, forecasting, ROI analysis, and performance optimisation.
• Ability to build, lead, and develop a talented UK team across CRM, marketing, and social media disciplines.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family‑friendly benefits, e‑vehicle benefit option, free access to Unmind, learning and development resources, flexible working, and internal speaker series and events.