Country Manager - Bilingual in Mandarin

Shanghai BSF Human Resources Co., Ltd; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Our client seeks a Country Manager in the UK with Mandarin-English bilingual proficiency to lead the UK team, grow market share, and deliver high-quality food delivery services. The role requires strong leadership, strategic planning, and deep knowledge of the Chinese food delivery market.

The candidate will drive national strategies, build partnerships, and optimize operations to achieve ambitious business goals in the UK market.

Qualifications

• Bachelor's degree or higher with 5+ years in the O2O industry.
• Experience leading a team of 100+ at a recognized food delivery platform; senior roles preferred.
• Deep knowledge of the Chinese food delivery market and major platforms' ops and sales strategies.
• Strong strategic thinking, data-driven, and team leadership with results focus.

Responsibilities

• Manage the food delivery market operations in the country, increasing brand awareness and market share.
• Implement strategies and formulate national business plans with clear targets.
• Analyze market trends and competitor activity to adjust business strategies.
• Expand and strengthen partnerships through online and offline promotions.
• Build and optimize the organization, establish an efficient team, and develop talent.

Skills

Market expansion

Team leadership

Sales strategy

Operations management

Partnership development

Bilingual Mandarin-English

Education

Bachelor's degree

Job description

About the job Country Manager - Bilingual in Mandarin

Job brief

Our client company is a global leader in the O2O food delivery technology sector which focuses on delivering authentic Asian cuisine. It provides a convenient platform for ordering food from local restaurants, ensuring quality and timely service. Operating in various countries, the company adapts its offerings to local tastes while maintaining traditional flavors. By supporting local businesses and fostering community connections, it enhances the dining experience for its users. Its commitment to excellence and cultural authenticity has made it a preferred choice for food lovers.

We are currently recruiting a national manager with bilingual proficiency in Chinese and English to lead the UK team, increase the company's market share, and provide excellent food delivery services to consumers in the UK.

Responsibilities

• Manage the food delivery market operations in the country, continuously enhancing the company's brand awareness and market share;
• Implement the company's strategies and formulate national business strategies accordingly, set various operational targets, and achieve the company's business goals;
• Continuously gather market trends in the country, conduct competitor analysis, and develop and adjust various business strategies;
• Expand and strengthen partnerships through online and offline promotions, enhancing partner product and end-user service levels;
• Build and optimize organizational structure, establish an efficient team, and improve the talent development system.

Requirements

• Bachelor's degree or above, with over 5 years of experience in the O2O industry;
• Experience managing a team of over 100 people at a well-known food delivery platform, with previous high-level sales management positions (Director, VP, etc.) preferred;
• Profound understanding of the Chinese food delivery market and operational strategies and sales promotion methods of major Chinese food delivery platforms;
• Strong industry perspective, skilled in formulating and optimizing operational strategies and plans based on market analysis data;
• Strong self-motivation, industry insight, team leadership, and result-oriented approach;